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The Impact of Social Media on Shopping Behaviour of Consumer
(Book Rivers, 2025) Sunil Kumar, Mustfa Hussain, Aman Verma
Social media has transformed shopping behaviour by reshaping how consumers discover, evaluate, and purchase products. e-platforms such as Facebook, Instagram, TikTok, and Pinterest enable brands to present products directly to users through targeted advertisements, influencer promotions, and organic content. Visualcentric features, shoppable content, and integrated social commerce tools have streamlined the consumer journey, making it easier to transition from discovery to purchase within the same platform. Social proof, including user-generated content and influencer endorsements, plays a significant role in building trust and driving purchasing decisions.
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Innovations and Future Directions in Sustainable Agriculture
(Book Rivers, 2025) Sunil Kumar, Aman Verma, Mustfa Hussain
Sustainable agriculture focuses on meeting present food demands without compromising future generations. Innovations such as precision farming, climate-smart practices, integrated nutrient management, biofertilizers, biopesticides, conservation agriculture, and digital advisory systems have improved productivity and resource efficiency. Technologies like artificial intelligence, remote sensing, renewable energy use, and water-efficient irrigation systems are enhancing resilience to climate change. Future directions emphasize soil health restoration, biodiversity conservation, carbon sequestration, and circular bioeconomy approaches. Strengthening extension services, farmer participation, and supportive policies will accelerate adoption. These advancements aim to build a resilient, eco-friendly, and economically viable agricultural system worldwide.
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Hydrogen in Transportation
(Scrivener Publishing LLC, 2026) Mohammad Danish, Mohd Sadat, Syed Aqeel Ahmad, Mehmet Ali Silgu
The transportation sector is a major contributor to global emissions, necessitating a shift toward sustainable energy sources. Hydrogen has emerged as a promising alternative fuel, offering zero emissions and high energy efficiency. This paper explores the role of hydrogen in transportation, focusing on its adoption in freight transport, business models for hydrogen producers and refueling station owners, and policy frameworks supporting its integration. Various studies highlight strategies for hydrogen deployment in different regions, including China, Sweden, and the Nordic countries, with an emphasis on decarbonization, market acceptance, and infrastructure development. Key challenges such as hydrogen production, storage, transportation, and fuel cell advancements are also discussed. Additionally, the paper examines the economic and environmental implications of hydrogen as a transportation fuel, including the potential of green hydrogen from renewable sources and biomass-based hydrogen production. By analyzing global trends, technological advancements, and policy initiatives, this study provides insights into the feasibility of hydrogen as a sustainable transportation fuel and its role in the transition toward a low-carbon future.
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Hydrogen Energy in Developing Countries
(Scrivener Publishing LLC, 2026) Shrish Bajpai, Divya Sharma
The demand of hydrogen as a fuel is growing rapidly, and it rises as a versatile energy carrier. Hydrogen can be produced through nonrenewable and renewable sources. Developing countries has fast population growth and steady industrialization, which means that energy demand will grow swiftly in transport, electricity, industry, and cooling. Due to the climate change, fossil fuels are less preferred choice to meet the demand. Importantly, the transportation industry will transition to hydrogen and other green fuels. However, most hydrogen is now produced from fossil fuels, but new technologies can generate the hydrogen through the clean energy. Given the versatility in nature, hydrogen can play a great role in making the developing economies to carbon zero. The present chapter throws the light on the major development of the hydrogen energy in the developing counties with the challenges and opportunities of the associated hydrogen economy.