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Recent Submissions
Pyrazolone Derivatives: A Comprehensive Review of Pharmacological Evaluations as Potent Anti-Inflammatory Agents
(Anu Books Publishers & Distributors, 2026) Bashir Ali Modu, Farhat Aisha Ansari
Pyrazolone, a key pyrazole derivative, has attracted significant attention from medicinal chemists for decades owing to its strong anti-inflammatory properties, serving as a foundational scaffold for novel drug development. This review traces the progression of pyrazolone-based research, emphasizing its incorporation into bioactive hybrids aimed at enhancing therapeutic efficacy beyond that of traditional non-steroidal anti-inflammatory drugs (NSAIDs). Global studies underscore pyrazolone’s effectiveness in managing inflammation associated with autoimmune diseases, arthritis, and pain, especially in cases where standard treatments are limited by adverse effects such as gastrointestinal toxicity and cardiovascular risks. Green synthetic methodologies, including microwave- and ultrasound-assisted techniques, have streamlined the production of pyrazolone derivatives, generating diverse compound libraries with improved pharmacokinetic profiles. Emerging research trends focus on pyrazolone hybrids combined with flavonoids, sulfonamides, and metal chelators, which hold promise for expanded clinical applications.
A Study on Consumer Perception Towards Tata Motors and The Contribution of Tata Motors in Working Towards Sustainability
(Book Rivers, 2026) Areeb Ahmed, Noor Alam Khan
The research Paper aims to study consumer’s perception regarding Tata Motors with respect to its products, brand image, and Tata Motors’ efforts towards sustainability. Tata motors is a well-reputed Indian automobile company that has tremendously improved the automobile industry. Also, the company provides the economy and society with innovative environment-friendly solutions. The research studies consumer perceptions about Tata Motors, consumer preferences and consumer reactions towards their sustainability. An analysis of Tata Motors on environment-friendly, i.e. especially electric vehicles (EVs), and production system sustainable decision- making system. The study uses both qualitative and quantitative data to investigate these factors and gives a detailed assessment of the effect of these activities on consumers’ choices and opinion. This paper discusses the evolving role of Tata Motors on sustainability and evaluates the impact of Tata Motors corporate responsibility on consumer loyalty.
A Study on The Use of Artificial Intelligence (AI) And Machine Learning in Current Human Resource Practices at Starbucks
(Book Rivers, 2026) Kesa Fatma, Firoz Husain
The role of Artificial Intelligence and Machine Learning in Human Resource Management is one of the most revolutionary. One of the global leaders in the coffeehouse business is Starbucks which has fortified its HR proclamations by turning to these technologies. This research paper on use of AI and ML by Starbucks for HR Sampling Reviews four different cases on Recruitment, Let’s get started. Based on qualitative research analysis of secondary data collected from earlier written case studies, industry reports, official publications of Starbucks and some insights gathered from HR professionals. The analysis reveals that Starbucks uses AI and ML to transform recruitment, personalization workflow for its employees, forecasts workforce requirements and directs personnel decisions. In this research article the author finds challenges and ethical issues the application of AI in Human resource. It end with few recommendations for organization; those are planning to use AI in HR.
Impact of Covid-19 on Behavioral Pattern of Online Shoppers in India
(Book Rivers, 2026) Fayez Saad Bangash, Firoz Husain
The pandemic of COVID-19 has changed consumer behaviour across the world such as shopping online. Due to the lockdowns caused by the pandemic, it accelerated the adoption of e-commerce in India based on social distancing norms. This study explores the impact of COVID-19 on the behaviour of online shoppers in India. This study specifically aims at determining the change in the online buying behaviour. The study uses a mixed-method approach combining quantitative data from surveys and e-commerce platforms and qualitative data from interviews with consumers, and industry experts. As many people are now opting for online shopping regarding both essential and non-essential items, they also wish to make contactless payments and ensure safety and hygiene. Also discussed in the study were problems faced by consumers such as delayed delivery and availability of products and recommendations were provided for e-commerce platforms to enhance customer satisfaction and retention.
The Impact of GST on Indian SMES: A Financial Perspective
(Book Rivers, 2026) Gaurav Yadav, Firoz Husain
India’s GST was implemented on July 1, 2017. It is one of the most historic tax reforms in the country. The GST being implemented to bring a single tax structure has affected businesses especially that of Small and Medium Enterprises (SME). This research study analyses the financial impact of GST on Indian SMEs. It analyses the compliance cost, cash flow management, profitability, and operational efficiency. The study will use a mixture of quantitative and qualitative methods. Quantitative data will be obtained from revenue records, financial statements and government and industry reports; qualitative data will be collected from open-ended responses obtained through interviews with the owners of and experts on SMEs. Research show that GST has streamlined tax processes and minimised cascading effect of tax lines it has increased compliance burden and working capital requirements for SMEs. Recommendations are provided based on the findings to help SMEs adapt to GST payment and reap benefits of GST.