Communities in DSpace
Select a community to browse its collections.
Recent Submissions
Agricultural Marketing and Trade
(Kalyani Publishers, 2026) Mustfa Hussain, Sunil Kumar, Ashutosh Singh
Culturally Attuned Promotional Strategies of Food Brands in Diverse Markets
(IGI Global Scientific Publishing, 2026) Mustfa Hussain
Though, expanding abroad can be attractive, offering new opportunities for growth and cultural experiences but it also comes with many challenges. For instance, food brands which enter into international markets face significant challenges in understanding consumer behavior, cuisine, languages and psyche. Global food companies must strike a delicate balance between preserving their brand identity and modifying their messaging in an integrated and culturally sensitive manner. Thus, message must be presented in many languages and styles appropriate to numerous markets throughout the world. Different culture demands different marketing approaches from same brand. This chapter explores the challenges faced by well-known food brands in Asia and Europe, where different cultures require unique marketing approaches. It also highlights the effective promotional strategies used by companies in these regions.
Prey–predator interactions: a vital aspect of an effective biological control system
(Academic Press Elsevier, United Kingdom, 2026) Arshi Siddiqui, Geetanjali Mishra, Omkar, Uzma Afaq
This chapter discusses the features of insect natural enemies foraging patterns in the closest sense that we even include a few incidents involving arthropods that are not insects. The majority of insect natural enemies usually need to recognize the habitat that might contain potential victims. It is necessary to find the victims themselves within that ecosystem. The predator or parasitoid needs to select its victim after locating a patch containing potential prey. A female parasitoid must also choose whether to oviposit, eat off the host, or do both while determining the quality of the host. In the circumstance that she chooses to oviposit, concerns about offspring quantity and distribution of sexes, etc. In this chapter, we define and investigate a series of topics, including the predatory response (functional and numerical response), habitat preference, prey resource switching and mutual interference, and patch time allocation. Each of these pursuits leads to predatory behavior of the predators.
Role of ecDNA in Cancer Metastasis and Disease Recurrence
(CRC Press, 2026) Anas Islam, Asad Ahmad, Badruddeen, Mohammad Irfan Khan, Yusuf Asad
Extrachromosomal DNA (ecDNA) has emerged as a critical factor influencing cancer metastasis and recurrence, significantly altering clinical outcomes. This chapter elucidates the unique physical and genetic features of ecDNA, highlighting its distinct amplification mechanisms and substantial contribution to genetic heterogeneity within tumors. The presence of ecDNA notably impacts cancer cell behavior, fostering cellular phenotypes conducive to tumor progression, metastasis, and adaptability within the tumor microenvironment. Through oncogene amplification and intricate modulation of metastasis-related signaling pathways, ecDNA profoundly enhances metastatic potential. Clinical evidence underscores ecDNA’s involvement in disease recurrence by promoting therapy resistance and enabling survival of minimal residual disease, posing considerable challenges in cancer treatment. Targeting ecDNA represents a promising therapeutic strategy to mitigate metastasis and recurrence, yet significant technical hurdles remain. The chapter discusses these scientific and methodological challenges, outlines promising therapeutic approaches targeting ecDNA, and identifies future research directions essential for translating these insights into clinical practice. Understanding ecDNA’s role thus holds substantial promise for improving outcomes in metastatic and recurrent cancers.
ADVANCEMENT IN VACCINE DEVELOPMENT AND DELIVERY
(M/S Academic Publishers & Distributors/ZENODO, 2025) Yasmeen Bano, Pushpendra Soni, Alisha Bano, Asiya Fatima, Noor Jameel, Riya Yadav, Mohammad Irfan Khan
The field of vaccinology is undergoing rapid scientific advancements and an urgent need for faster, more effective immunization strategies. Traditional vaccines, including live attenuated, inactivated, toxoid and subunit vaccines, have played a crucial role in controlling infectious diseases for over a century. This chapter explores cutting-edge vaccine technologies, including nucleic acid based platforms (mRNA and DNA vaccines), peptide vaccines and protein-based formulations, highlighting their mechanisms, advantages and clinical implications. Recent breakthroughs in reverse vaccinology, CRISPR-based gene editing and nanoparticle-based delivery systems have revolutionized antigen discovery and vaccine development, enabling precision-targeted immunization strategies. The success of mRNA vaccines against COVID-19 has underscored the transformative potential of synthetic biology and genomics in accelerating vaccine production. Despite these advancements, challenges persist, including cold chain logistics, immune response variability, and global accessibility. This chapter critically examines these emerging technologies, offering a comprehensive perspective on the future of vaccines, where personalized immunization, rapid deployment and enhanced efficacy
will define the next generation of disease prevention.