Communities in DSpace
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Recent Submissions
Digital Advertising and Government Messaging During the Pandemic
(Book Rivers, 2026) Megha Goswami, Uzmi Anjum
Impact of COVID-19 on HRM and Recruitment in the Hospitality Sector
(Book Rivers, 2026) Emaad Hassan Banday, Orooj Siddiqui
Navigating the Future with Innovation and Inclusivity
(Book Rivers, 2026) Orooj Siddiqui, Anamta Ali
Role of HRM in Higher Education Institutions Post- COVID
(Book Rivers, 2026) Saleena Parveen, Orooj Siddiqui
The COVID-19 pandemic ushered in sweeping disruptions across all sectors of society, with education—particularly higher education institutions (HEIs)—among the most impacted. With global lockdowns, institutions were forced to abruptly pivot from traditional in-person learning to digital platforms. This unprecedented shift placed immense pressure on Human Resource Management (HRM) functions, particularly in managing academic and administrative staff through the transition.
Rebuilding the Future: Strategic Shifts in Market Trends
(Book Rivers, 2025) Orooj Siddiqui, Anamta Ali
Rebuilding the Future: Strategic Shifts in Market Trends” explores how evolving consumer behavior, technological advancements, and global uncertainties are reshaping modern markets. The abstract highlights the growing emphasis on digital transformation, sustainability, and agile business models as organizations adapt to rapid change. It also examines how data-driven decision-making and innovation are becoming central to maintaining competitiveness. Overall, the study underscores the need for businesses to proactively realign their strategies to navigate disruptions and seize emerging opportunities in a dynamic economic landscape.