Browsing by Author "Abdul Tayyab Khan, Orooj Siddiqui"

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    Shaping India’s Future: Start-ups, Sustainability & Strategic Transformation
    (Book Rivers, 2026) Abdul Tayyab Khan, Orooj Siddiqui
    Shaping India’s Future: Start-ups, Sustainability & Strategic Transformation explores the role of innovation, entrepreneurship, sustainability, and digital transformation in shaping India’s evolving socio-economic landscape. The book examines key themes such as Artificial Intelligence, Corporate Social Responsibility (CSR), influencer marketing, augmented reality, healthcare innovation, and public-private partnerships through conceptual discussions, case studies, and contemporary examples. It highlights how technology-driven strategies and sustainable business practices contribute to inclusive growth, governance efficiency, and strategic development in India. The volume serves as a valuable resource for researchers, students, policymakers, and business professionals interested in innovation and sustainable transformation.