Browsing by Author "Asma Farooque"

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    Adaptive leadership: Navigating change in organizational behaviour
    (Scientific International Publishing House, 2024) Asma Farooque
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    An Empirical study on workspace stress as a predictor of employee productivity and efficiency in the banking sector : A Comparision between private and public sector banks
    (Indowise International Publisher, 2024) Asma Farooque; Sneha Gupta, Habibuddin
    Abstract: India is the globe's largest and highly self-governing democracy, highlighting a resilient banking sector. The pivotal role that banks play in propelling a nation's economic advancement involves a shift from acquiring customers to retaining them. Like many other industries, the banking sector faces challenges, particularly in the workplace, where mental and emotional obstacles arise from demanding and adverse conditions. This study explores the link between stress and strain experienced by banking employees and its influence on their performance. Carried out in Kanpur city, the research encompasses both public and private bank employees, with a sample size of 250 individuals. Data collection involved the use of a questionnaire. The primary objective is to establish the correlation between stress levels and their impact on the performance of banking personnel.
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    Digital Marketing Essentials
    (Scientific International Publishing House, 2024) Asma Farooque
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    ECONOMICS, MANAGEMENT AND SOCIAL SCIENCES (GLOBAL SCENARIO)
    (AKG GlobalSupport Services,Lucknow, 2024) Asma Farooque; Amit Kumar Goel,,Shumilova Iryna Fedorivna
    We are pleased to present this edited volume, which compiles some of the most insightful research and findings shared at the International Conference on Economics, Management & Social Sciences. This conference brought together leading scholars, practitioners, and thought leaders to discuss emerging trends, innovative strategies, and impactful solutions across a wide range of topics within the realms of economics, management, and social sciences. The contributions in this volume represent a diverse spectrum of ideas, from the theoretical to the applied, addressing critical challenges and opportunities faced by industries, governments, and societies globally. These papers reflect a deep commitment to advancing knowledge and fostering interdisciplinary dialogue on issues that are shaping our world in the 21st century.
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    Ethics and Advertising
    (Aargon Press, New Delhi, 2021) Asma Farooque; Aftab Alam
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    Management Issues Across the Spectrum of Society
    (Aargon Press, New Delhi, 2021) Asma Farooque; Syed Afzal Ahmad; Moiz Akhtar
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    Strategic Decision making in emerging markets
    (Scientific International Publishing House, 2024) Asma Farooque
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    THE NEW ERA OF SOCIAL ENTREPRENEURSHIP AND IMPACT
    (Paradox International,Zykra Publications, 2025) Asma Farooque; B. Sangeetha , Waheeda Sunny Thomas , Safia Farooqui ,R. Sofia
    The world stands at a critical juncture facing complex social, environmental, and economic challenges that demand innovative and sustainable solutions. In this transformative age, the rise of social entrepreneurship offers a beacon of hope. It represents a powerful convergence of purpose and profit, where visionary individuals and organizations strive not only for financial success but also for meaningful, measurable impact on society. "The New Era of Social Entrepreneurship and Impact" emerges from the recognition that we are witnessing a paradigm shift. Traditional models of business and charity are giving way to hybrid frameworks that prioritize social value creation while maintaining financial sustainability. This book is a comprehensive exploration of that shift capturing the evolution, strategies, challenges, and triumphs of social enterprises in diverse contexts across the globe. Through research-driven insights, compelling case studies, and thought leadership, this work seeks to illuminate the dynamic landscape of modern social entrepreneurship. It aims to inspire current and future changemakers to embrace innovation, resilience, and ethical leadership in their journeys to solve pressing societal issues. This book is intended for students, scholars, policy-makers, entrepreneurs, and anyone driven by a desire to build a better world. Whether you are initiating your own social venture or supporting systemic change through policy or investment, may this book serve as both a guide and a catalyst. We hope that the ideas and stories presented herein spark new conversations, collaborations, and commitments that will propel the social entrepreneurship movement into its next era one marked by greater inclusivity, innovation, and global impact.