Browsing by Author "Fayez Saad Bangash, Firoz Husain"

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    Impact of Covid-19 on Behavioral Pattern of Online Shoppers in India
    (Book Rivers, 2026) Fayez Saad Bangash, Firoz Husain
    The pandemic of COVID-19 has changed consumer behaviour across the world such as shopping online. Due to the lockdowns caused by the pandemic, it accelerated the adoption of e-commerce in India based on social distancing norms. This study explores the impact of COVID-19 on the behaviour of online shoppers in India. This study specifically aims at determining the change in the online buying behaviour. The study uses a mixed-method approach combining quantitative data from surveys and e-commerce platforms and qualitative data from interviews with consumers, and industry experts. As many people are now opting for online shopping regarding both essential and non-essential items, they also wish to make contactless payments and ensure safety and hygiene. Also discussed in the study were problems faced by consumers such as delayed delivery and availability of products and recommendations were provided for e-commerce platforms to enhance customer satisfaction and retention.