Browsing by Author "Kesa Fatma, Firoz Husain"

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    A Study on The Use of Artificial Intelligence (AI) And Machine Learning in Current Human Resource Practices at Starbucks
    (Book Rivers, 2026) Kesa Fatma, Firoz Husain
    The role of Artificial Intelligence and Machine Learning in Human Resource Management is one of the most revolutionary. One of the global leaders in the coffeehouse business is Starbucks which has fortified its HR proclamations by turning to these technologies. This research paper on use of AI and ML by Starbucks for HR Sampling Reviews four different cases on Recruitment, Let’s get started. Based on qualitative research analysis of secondary data collected from earlier written case studies, industry reports, official publications of Starbucks and some insights gathered from HR professionals. The analysis reveals that Starbucks uses AI and ML to transform recruitment, personalization workflow for its employees, forecasts workforce requirements and directs personnel decisions. In this research article the author finds challenges and ethical issues the application of AI in Human resource. It end with few recommendations for organization; those are planning to use AI in HR.