Browsing by Author "Moiz Akhtar, Uzmi Anjum"

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    Marketing Management - Concepts, Tools and Trends
    (RK Publications, 2024) Moiz Akhtar, Uzmi Anjum
    Marketing Management - Concepts, Tools and Trends" is a comprehensive guide that explores the dynamic field of marketing, providing both foundational knowledge and up-to-date insights into the latest trends shaping the industry. This book delves into the core concepts of marketing management, focusing on strategies, frameworks, and tools essential for effective decision-making in the ever-evolving business environment. The book addresses the latest trends in marketing, such as the rise of social media marketing, e-commerce, sustainability in marketing, and the impact of artificial intelligence and data analytics. These emerging trends are reshaping the landscape of marketing, and the book provides insights into how businesses can adapt and thrive in this digital-first, customer-centric era.