Browsing by Author "Mustfa Hussain"

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    Culturally Attuned Promotional Strategies of Food Brands in Diverse Markets
    (IGI Global Scientific Publishing, 2026) Mustfa Hussain
    Though, expanding abroad can be attractive, offering new opportunities for growth and cultural experiences but it also comes with many challenges. For instance, food brands which enter into international markets face significant challenges in understanding consumer behavior, cuisine, languages and psyche. Global food companies must strike a delicate balance between preserving their brand identity and modifying their messaging in an integrated and culturally sensitive manner. Thus, message must be presented in many languages and styles appropriate to numerous markets throughout the world. Different culture demands different marketing approaches from same brand. This chapter explores the challenges faced by well-known food brands in Asia and Europe, where different cultures require unique marketing approaches. It also highlights the effective promotional strategies used by companies in these regions.
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    Empowering Agricultural Food Marketing Through Eco-Labeling
    (IGI Global, 2026) Mustfa Hussain
    The global population is projected to increase more than 9 billion by 2050 that will demand foods in comparatively higher volume. Thus, producers will have to apply more pesticides and chemical in order to have more production. However, this practices have long term negative impact on human and environmental health. Therefore, a sustainable agriculture food system is required. In this context, Eco-labels play important role to make the food stakeholders engage in environmental responsible business practices. The present chapter has explored the potential of Eco-labels in empowering the agricultural food businesses in developing countries. The entire chapter is divided in to four sections viz. 1. Present status and future marketing prospects for Eco-labeling, 2. Stakeholders engagement in promoting Eco-labeling system, 3. Challenges in implementing Eco-labeling for agricultural food products and 4. Initiatives taken by govt. and corporate for Eco-labeling.