Browsing by Author "Srishti Thakur, Setu Ratnam ,Akanksha Singh"

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    Introduction to Agribusiness Management
    (Elite Publishing House, 2023) Srishti Thakur, Setu Ratnam ,Akanksha Singh
    Agribusiness management is a field that applies business principles and strategies to the agricultural sector. It encompasses various aspects such as production, marketing, finance, supply chain management, and sustainability practices.This abstract provides an overview of agribusiness management, highlighting its significance and key elements. Agribusiness management plays a vital role in optimizing agricultural operations and ensuring the economic sustainability of agricultural enterprises. It involves effectively managing production processes, utilizing resources efficiently, and adopting modern technologies to enhance productivity and reduce costs. Marketing is another crucial aspect of agribusiness management, focusing on understanding consumer demands, developing effective marketing strategies, and establishing distribution channels to maximize sales and market reach. Financial management is essential for budgeting, investment decisions, and ensuring the financial viability of agribusinesses. Supply chain management plays a critical role in coordinating activities from farm to market, ensuring efficient procurement, logistics, storage, processing, and timely delivery of agricultural products. Sustainability practices are increasingly important in agribusiness management, encompassing environmentally responsible practices, resource conservation, and compliance with regulations. The abstract emphasizes the importance of agribusiness management in supporting rural development, ensuring food security, and contributing to economic growth.