Browsing by Author "Sunil Kumar, Mustfa Hussain"

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ARTIFICIAL INTELLIGENCE FOR EXTENSION ADVISORY SERVICE
(DOORS PUBLICATION, 2024) Sunil Kumar, Mustfa Hussain
Artificial Intelligence (AI) is revolutionizing agricultural extension advisory services by providing precise, data-driven, and personalized recommendations to farmers. AI-based systems analyze weather patterns, soil conditions, and crop data to offer timely advice on pest control, irrigation, and nutrient management. Chatbots, expert systems, and predictive models enhance communication between farmers and experts, ensuring rapid problem-solving and informed decision-making. By automating advisory services, AI improves efficiency, accuracy, and scalability of agricultural extension. It supports sustainable farming, reduces risks, and bridges the knowledge gap in rural areas.
CYBER EXTENSION/E EXTENSION
(Door Publication, 2024) Sunil Kumar, Mustfa Hussain
Cyber extension, also known as e-extension, is a modern approach to agricultural extension that utilizes Information and Communication Technologies (ICTs) to deliver timely and relevant information to farmers. It serves as a digital platform for knowledge exchange between researchers, extension workers, and farming communities, overcoming the barriers of distance, time, and limited manpower. Through the use of computers, the internet, mobile applications, and social media, cyber extension enables farmers to access real-time information on weather, market prices, pest management, government schemes, and new technologies. This approach enhances the efficiency, speed, and reach of agricultural advisory services, making them more interactive and farmer-centric. Cyber extension tools such as video conferencing, online expert systems, and mobile advisories promote participatory learning and decision-making among farmers. Despite its potential, challenges such as poor digital literacy, inadequate infrastructure, and limited internet access in rural areas restrict its full implementation. The study emphasizes that strengthening ICT infrastructure, training farmers, and integrating traditional extension with cyber platforms can lead to more inclusive and sustainable agricultural development.
MARKET-LED EXTENSION
(Door Publication, 2024) Sunil Kumar, Mustfa Hussain
Market-led extension is a demand-driven approach that focuses on linking farmers with markets to enhance income and sustainability. It emphasizes the production of quality, market-oriented crops based on consumer demand and price trends. This approach integrates technology transfer with agribusiness, value addition, and supply chain management. By providing farmers with market information, training, and linkages to buyers, market-led extension helps them make informed decisions and improve profitability. It transforms agriculture from subsistence to a market-oriented enterprise, fostering rural development and economic growth.
Rural Development Schemes in India Through years
(Door Publication, 2024) Sunil Kumar, Mustfa Hussain
Rural development schemes in India have played a vital role in improving the socio-economic conditions of rural communities over the years. The Government of India has launched several initiatives aimed at poverty alleviation, employment generation, infrastructure development, and social welfare. Early programs such as the Community Development Programme (1952) and Integrated Rural Development Programme (IRDP) laid the foundation for rural progress. Later schemes like Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA), Pradhan Mantri Gram Sadak Yojana (PMGSY), and National Rural Livelihood Mission (NRLM) focused on sustainable livelihoods, connectivity, and women empowerment. Recent initiatives like Digital India, PM-KISAN, and Rural Skill Development Programs emphasize technology, income support, and capacity building. These schemes collectively aim to enhance living standards, promote self-reliance, and ensure inclusive growth. Continuous monitoring, effective implementation, and community participation are essential for achieving long-term rural transformation.
SOCIAL MEDIA IN AGRICULTURAL EXTENSION
(Door Publication, 2024) Sunil Kumar, Mustfa Hussain
Social media plays a vital role in agricultural extension by enhancing communication, knowledge sharing, and technology dissemination among farmers, experts, and extension workers. Platforms like Facebook, WhatsApp, YouTube, and Twitter enable rapid exchange of agricultural information, weather updates, market trends, and best farming practices. Through interactive engagement, farmers can seek expert advice, share experiences, and access real-time solutions to field problems. Social media reduces the information gap, promotes participatory learning, and empowers rural communities to make informed decisions. Thus, it serves as a powerful tool for strengthening agricultural extension and improving productivity and sustainability in the farming sector.