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Item SOCIAL MEDIA IN AGRICULTURAL EXTENSION(Door Publication, 2024) Sunil Kumar, Mustfa HussainSocial media plays a vital role in agricultural extension by enhancing communication, knowledge sharing, and technology dissemination among farmers, experts, and extension workers. Platforms like Facebook, WhatsApp, YouTube, and Twitter enable rapid exchange of agricultural information, weather updates, market trends, and best farming practices. Through interactive engagement, farmers can seek expert advice, share experiences, and access real-time solutions to field problems. Social media reduces the information gap, promotes participatory learning, and empowers rural communities to make informed decisions. Thus, it serves as a powerful tool for strengthening agricultural extension and improving productivity and sustainability in the farming sector.Item Rural Development Schemes in India Through years(Door Publication, 2024) Sunil Kumar, Mustfa HussainRural development schemes in India have played a vital role in improving the socio-economic conditions of rural communities over the years. The Government of India has launched several initiatives aimed at poverty alleviation, employment generation, infrastructure development, and social welfare. Early programs such as the Community Development Programme (1952) and Integrated Rural Development Programme (IRDP) laid the foundation for rural progress. Later schemes like Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA), Pradhan Mantri Gram Sadak Yojana (PMGSY), and National Rural Livelihood Mission (NRLM) focused on sustainable livelihoods, connectivity, and women empowerment. Recent initiatives like Digital India, PM-KISAN, and Rural Skill Development Programs emphasize technology, income support, and capacity building. These schemes collectively aim to enhance living standards, promote self-reliance, and ensure inclusive growth. Continuous monitoring, effective implementation, and community participation are essential for achieving long-term rural transformation.Item Enhancing Rural Development via Digital Advancements: The Role of NGOs(DOORS PUBLICATION, 2024) sunil Kumar, Akanksha Singh, JagatpalMahatma Gandhi once said “India lives in its villages” and looking at the present scenario from the social, economic and political perspectives this statement seems valid even today. Hence Rural Development which is concerned with economic growth and social justice, improvement in the living standard of the rural people by providing adequate and quality social services and minimum basic needs becomes essential. Non-government organizations with their advantage of non- rigid, locality specific, felt need-based, beneficiary oriented and committed nature of service have established multitude of roles which can effect rural development. A number of NGOs have been playing a vital role in rural community development, to enable them to lead a dignified life by building their capabilities,strengthening community institutions and mobilising resources. The present era is being characterized by “Revolution in information technology” which is popularly known as Information Communication Technology (ICT), including gadgets which processes to access, retrieve, store, organize, manipulate, produce, present and exchange information by electronic and automated means. So ICT refers to tools that facilitate production, transmission and processing of information. In developing countries like India, ICT has always been an important factor behind development. Even in areas where there is hardly any development, ICT has been considered to change some part of it. It has showed traces in the smallest of villages. In the present era of digitalization ict plays an important role in rural development. Various ICT initiatives has been undertaken by NGOs like DIGITAL GREEN-Video Kheti,Sampark.net, Oracle Smart Community Interface, ICT for Poor, RAIN etc . These ICT initiatives by NGOs focuses on transforming agriculture and other allied activities in to a sustainable & vibrant activity, which will improve rural people' livelihood and bring respect to their profession and. works towards uplifting the socio-economic status of the rural people.Item Rural Development Schemes in India through Years(Agri biovet press, 2023) Sunil KumarItem Climate Change and Extension models in Promoting climate change Adaptation(Agri biovet press, 2023) Sunil Kumar