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Now showing 1 - 6 of 6
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    MARKET-LED EXTENSION
    (Door Publication, 2024) Sunil Kumar, Mustfa Hussain
    Market-led extension is a demand-driven approach that focuses on linking farmers with markets to enhance income and sustainability. It emphasizes the production of quality, market-oriented crops based on consumer demand and price trends. This approach integrates technology transfer with agribusiness, value addition, and supply chain management. By providing farmers with market information, training, and linkages to buyers, market-led extension helps them make informed decisions and improve profitability. It transforms agriculture from subsistence to a market-oriented enterprise, fostering rural development and economic growth.
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    CYBER EXTENSION/E EXTENSION
    (Door Publication, 2024) Sunil Kumar, Mustfa Hussain
    Cyber extension, also known as e-extension, is a modern approach to agricultural extension that utilizes Information and Communication Technologies (ICTs) to deliver timely and relevant information to farmers. It serves as a digital platform for knowledge exchange between researchers, extension workers, and farming communities, overcoming the barriers of distance, time, and limited manpower. Through the use of computers, the internet, mobile applications, and social media, cyber extension enables farmers to access real-time information on weather, market prices, pest management, government schemes, and new technologies. This approach enhances the efficiency, speed, and reach of agricultural advisory services, making them more interactive and farmer-centric. Cyber extension tools such as video conferencing, online expert systems, and mobile advisories promote participatory learning and decision-making among farmers. Despite its potential, challenges such as poor digital literacy, inadequate infrastructure, and limited internet access in rural areas restrict its full implementation. The study emphasizes that strengthening ICT infrastructure, training farmers, and integrating traditional extension with cyber platforms can lead to more inclusive and sustainable agricultural development.
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    AGRICULTURAL JOURNALISM
    (Door Publication, 2024) Sunil Kumar
    Agricultural journalism plays a crucial role in disseminating timely and accurate information to the farming community, bridging the gap between research institutions, policymakers, and farmers. It serves as an effective medium for technology transfer, awareness creation, and policy advocacy in the agricultural sector. The study on agricultural journalism focuses on its significance, scope, challenges, and impact on rural development. Agricultural journalism uses various communication channels such as newspapers, radio, television, farm magazines, and digital media to convey scientific knowledge in a simplified manner to farmers. With the advent of Information and Communication Technologies (ICTs), the role of agricultural journalism has expanded beyond traditional print and broadcast media, enabling real-time information exchange through e-extension platforms, social media, and mobile applications. However, challenges such as limited training in agricultural reporting, lack of specialized journalists, and insufficient rural communication infrastructure hinder its effectiveness. Strengthening agricultural journalism through professional education, skill development, and integration with modern ICT tools can enhance its reach and credibility. The study concludes that agricultural journalism is not only a tool for information dissemination but also a catalyst for behavioral change, innovation adoption, and empowerment of rural communities. By improving farmers’ access to knowledge on improved farming practices, weather forecasts, market trends, and government schemes, agricultural journalism contributes significantly to sustainable agricultural development and national food security.
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    ARTIFICIAL INTELLIGENCE FOR EXTENSION ADVISORY SERVICE
    (DOORS PUBLICATION, 2024) Sunil Kumar, Mustfa Hussain
    Artificial Intelligence (AI) is revolutionizing agricultural extension advisory services by providing precise, data-driven, and personalized recommendations to farmers. AI-based systems analyze weather patterns, soil conditions, and crop data to offer timely advice on pest control, irrigation, and nutrient management. Chatbots, expert systems, and predictive models enhance communication between farmers and experts, ensuring rapid problem-solving and informed decision-making. By automating advisory services, AI improves efficiency, accuracy, and scalability of agricultural extension. It supports sustainable farming, reduces risks, and bridges the knowledge gap in rural areas.
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    Major Mobile Apps Useful For Farmers
    (DOORS PUBLICATION, 2024) Akanksha Singh, Ashish singh, Sunil Kumar
    Mobile phones are the important component of ICT. It is growing manifold when compared to other ICTs in rural areas and are considered to be most penetrated ICT which had its roots even in the remote rural areas. Mobile phones are having greater success story of bridging the rural digital divide, bringing the tangible economic benefits and acting as agents of social mobilization through improved communication and diffusion of innovation. As mobile phones are providing connectivity and every needed information can be accessed by phone. As rural India is moving more towards digitalization and technology countless services are launching apps that offer assistance in figuring out the acreage in a particular area to forage identification and many more. These agriculture apps are extremely beneficial to Indian farmers and the agricultural community in general, as they stay up with the latest agricultural technologies. These apps assist Indian farmers and bridge the information gap between rural residents and the government in terms of rural development. Some of the major mobile apps useful for farmers has been discussed here.
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    Role of Mass media in Agricultural Extension
    (DOORS PUBLICATION, 2024) Sunil Kumar, Akanksha Singh, Ashish singh
    Agriculture is becoming increasingly information sensitive; hence, access to information has become a pre -requisite and a valuable resource for agricultural development (Rodman, 2006). Success in enhancing agricultural production, providing income and job opportunities and ensuring that the agricultural sub-sector perform its manifest function in furtherance of rural and overall national development, depend largely on the communication system adopted to implement various agricultural programs. The mass media are very important communication outlets and has been found to play a greater role in the process of positive change than earlier envisaged. Mass media communication involves messages sent from mass sources in mass ways to mass audience to make mass meaning. (Rogers, 2003). Mass media are those channels of communication which can expose large numbers of people to the same information at the same time. They include media which convey information by sound (radio, audio cassettes); moving pictures (television, film, video); and print (posters, newspapers, leaflets). Mass media are essential ingredients needed for effective transfer of technologies that are designed to boost agricultural production (Okwu and Daudu, 2011). The attraction of mass media to extension services is the high speed and low cost with which information can be communicated to people over a wide area. The success of agricultural development programmes largely depends on the nature and extent of utilization of mass media for development. In this regard, Radio and Television have been acclaimed to be the most effective media in diffusing the scientific knowledge to the farmers. Information transmitted through print media can be retained for longer time. However the use of print in information dissemination in agriculture could not be suitable for teaching farmers with limited education; furthermore, information prepared for general circulation may not be useful to all individuals and localities. Although rural farmers have challengers in the use of mobile phones such as inability to have access to calling cards regularly, fluctuation in network receptions and constant energy to charge, it has a positive impact. So, for the urgent need for agricultural knowledge and information by farmers, the use of mass media has become necessary. This is because, mass media messages reinforce previously known agricultural technologies, bring credibility to already known ones, and reach different persons of different strata of the society at the same time.