Market-led extension is a demand-driven approach that focuses on linking farmers with markets to enhance income and sustainability. It emphasizes the production of quality, market-oriented crops based on consumer demand and price trends. This approach integrates technology transfer with agribusiness, value addition, and supply chain management. By providing farmers with market information, training, and linkages to buyers, market-led extension helps them make informed decisions and improve profitability. It transforms agriculture from subsistence to a market-oriented enterprise, fostering rural development and economic growth.
