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Author: search.filters.author.Sunil Kumar, Mustfa HussainSubject: search.filters.subject.Information Dissemination

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    SOCIAL MEDIA IN AGRICULTURAL EXTENSION
    (Door Publication, 2024) Sunil Kumar, Mustfa Hussain
    Social media plays a vital role in agricultural extension by enhancing communication, knowledge sharing, and technology dissemination among farmers, experts, and extension workers. Platforms like Facebook, WhatsApp, YouTube, and Twitter enable rapid exchange of agricultural information, weather updates, market trends, and best farming practices. Through interactive engagement, farmers can seek expert advice, share experiences, and access real-time solutions to field problems. Social media reduces the information gap, promotes participatory learning, and empowers rural communities to make informed decisions. Thus, it serves as a powerful tool for strengthening agricultural extension and improving productivity and sustainability in the farming sector.
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    CYBER EXTENSION/E EXTENSION
    (Door Publication, 2024) Sunil Kumar, Mustfa Hussain
    Cyber extension, also known as e-extension, is a modern approach to agricultural extension that utilizes Information and Communication Technologies (ICTs) to deliver timely and relevant information to farmers. It serves as a digital platform for knowledge exchange between researchers, extension workers, and farming communities, overcoming the barriers of distance, time, and limited manpower. Through the use of computers, the internet, mobile applications, and social media, cyber extension enables farmers to access real-time information on weather, market prices, pest management, government schemes, and new technologies. This approach enhances the efficiency, speed, and reach of agricultural advisory services, making them more interactive and farmer-centric. Cyber extension tools such as video conferencing, online expert systems, and mobile advisories promote participatory learning and decision-making among farmers. Despite its potential, challenges such as poor digital literacy, inadequate infrastructure, and limited internet access in rural areas restrict its full implementation. The study emphasizes that strengthening ICT infrastructure, training farmers, and integrating traditional extension with cyber platforms can lead to more inclusive and sustainable agricultural development.