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Author: search.filters.author.Sunil KumarSubject: search.filters.subject.ICT

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    EXPERT SYSTEM, E-AGRICULTURE AND M-AGRICULTURE
    (Door Publication, 2024) Sunil Kumar
    Expert System, e-Agriculture, and m-Agriculture are innovative ICT-based approaches transforming modern agricultural extension and farm management. Expert systems use artificial intelligence to provide farmers with instant, location-specific advice on crop management, pest control, and soil health. e-Agriculture involves the application of digital technologies such as the internet, GIS, and data analytics to improve agricultural productivity, information sharing, and decision-making. m-Agriculture, on the other hand, utilizes mobile phones and wireless communication to deliver real-time information on weather, market prices, and government schemes directly to farmers. Together, these tools empower farmers with accurate, timely, and need-based information, reducing dependency on traditional extension services. They enhance efficiency, promote sustainable practices, and support rural livelihoods. However, issues like limited digital literacy and infrastructure gaps remain challenges. Strengthening these ICT tools can significantly contribute to knowledge-driven and sustainable agricultural development.
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    AGRICULTURAL JOURNALISM
    (Door Publication, 2024) Sunil Kumar
    Agricultural journalism plays a crucial role in disseminating timely and accurate information to the farming community, bridging the gap between research institutions, policymakers, and farmers. It serves as an effective medium for technology transfer, awareness creation, and policy advocacy in the agricultural sector. The study on agricultural journalism focuses on its significance, scope, challenges, and impact on rural development. Agricultural journalism uses various communication channels such as newspapers, radio, television, farm magazines, and digital media to convey scientific knowledge in a simplified manner to farmers. With the advent of Information and Communication Technologies (ICTs), the role of agricultural journalism has expanded beyond traditional print and broadcast media, enabling real-time information exchange through e-extension platforms, social media, and mobile applications. However, challenges such as limited training in agricultural reporting, lack of specialized journalists, and insufficient rural communication infrastructure hinder its effectiveness. Strengthening agricultural journalism through professional education, skill development, and integration with modern ICT tools can enhance its reach and credibility. The study concludes that agricultural journalism is not only a tool for information dissemination but also a catalyst for behavioral change, innovation adoption, and empowerment of rural communities. By improving farmers’ access to knowledge on improved farming practices, weather forecasts, market trends, and government schemes, agricultural journalism contributes significantly to sustainable agricultural development and national food security.