Faculty Publications

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Scholarly Publications by Integral Academia

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Start date: 2023

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Now showing 1 - 10 of 1099
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    Non-Newtonian Casson Fluid through a Porous Rotating Channel with Seepage Flow
    (Wiley-Scrivener Publishing, 2026) Abdul Faiz Ansari, Sameera Iqram, Vinod Y., Mohd. Asif, Piyush Jaiswal
    Rotating channels represent complex geometries that play a crucial role in various engineering applications, including the optimization of blood flow simulators, filtra-tion systems, and chemical reactors. In these systems, non-Newtonian fluids, such as Casson fluid, exhibit unique flow characteristics, especially when subjected to rotational and porous conditions. This study focuses on the steady, laminar flow of incompressible Casson fluid through a rotating channel filled with porous material, where a uniform angular velocity is applied and seepage occurs at the upper wall of the channel. The governing equations for this flow are derived from the Darcy–Brinkman model, and through the use of similarity transformations, these equations are converted into a sixth-order ordinary differential equation (ODE). The analytical solution to this ODE is obtained, providing insights into the behavior of the fluid under the given conditions. The impact of the Casson parameter on the primary, secondary, and seepage velocities is thoroughly analyzed, with particular attention paid to the influence of rotational effects in a porous medium. Graphical represen-tations are employed to illustrate the flow behavior and highlight the significant changes in velocity profiles due to variations in the Casson parameter. This com-prehensive analysis contributes to a deeper understanding of non-Newtonian fluid dynamics in rotating porous channels, with potential applications in engineering fields such as biomedicine, environmental engineering, and industrial fluid systems.
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    Creative Teaching Tools for Enhanced Learning: Promoting Student Engagement through Blended Learning in Higher Education
    (Bentham Science, 2026) Shahla Tanveer, Mohammad Imran Ahmad
    The continuously evolving landscape of higher education necessitates the adoption of innovative pedagogical strategies that address the multifaceted needs of diverse learners as well as the dynamic nature of the digital environment. This chapter critically investigates the incorporation of inventive teaching tools aimed at augmenting learning outcomes within the realm of higher education. It scrutinizes the emerging technologies and methodologies that have surfaced in recent years, which include immersive technologies such as Virtual and Augmented Reality, generative Artificial Intelligence, microlearning, gamification, wearable technologies, blockchain applications for credentialing, and collaborative learning platforms. These educational tools not only enhance the instructional experience but also foster heightened levels of student engagement, motivation, and individualized learning opportunities. Through rigorous analysis and the presentation of contemporary case studies, the chapter elucidates how these innovative tools can effectively reconcile the disparities between conventional academic delivery methods and the expectations of modern learners. The results underscore the critical significance of faculty development, digital literacy, and institutional support as prerequisites for the successful implementation of these pioneering innovations. The chapter concludes by offering recommendations for future research endeavours and best practices for the effective integration of creative teaching tools, aimed at cultivating inclusive, adaptable, and efficient learning environments within higher education.
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    Bridging the Barrier between Science and the Arts: A Novel Approach
    (Bentham Science Publishers Pte. Ltd., 2026) Shweta Pandey, Venika Dhoonter, Shahla Tanveer, Mohammad Imran Ahmad
    Recent years have witnessed a significant surge in exploring the connections between the arts and the sciences. This chapter addresses the significant rise in exploring the connections between the arts and the sciences. It analyzes the evolving dynamics of this connection and underscores the idea that a holistic approach to learning in both fields requires mutual recognition and integration. It explores the potential for the arts to enrich science teaching and learning at multiple levels: through the structural organization of subjects, the contextualization of science within STS frameworks, and the adoption of arts-inspired pedagogical practices. The rise of STEAM further underscores the evolving nature of twenty-first-century science, necessitating innovative pedagogies from the arts to bridge the widening gap between contemporary science and school science. Furthermore, this chapter conceptualizes the collaborative potential of art, science, and technology (AST) through a social- ecological lens. This framework characterizes AST collaborations through antecedent conditions (knowledge, aesthetics, interdependence, and experimentalism), process elements, and potential outcomes, offering a valuable tool for evaluation and reflection for practitioners, researchers, educators, and policymakers seeking to foster meaningful interdisciplinary engagement.
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    Teachers’ Attitude Towards the Use of Digital Tools in Online Classes: A Theoretical Perspective
    (International Journal of Trend in Scientific Research and Development (IJTSRD), 2026) Shaista Ateeque
    The integration of digital tools into education has significantly transformed teaching-learning processes, particularly in the context of online classes. While technological advancements have expanded access, flexibility, and innovation in pedagogy, the effectiveness of online education largely depends on teachers, whose attitudes play a decisive role in shaping instructional practices (Ertmer & Ottenbreit- Leftwich, 2010). This theoretical paper critically examines teachers’ attitudes towards digital tools through psychological, pedagogical, and technological perspectives. Drawing upon established frameworks such as the Technology Acceptance Model (Davis, 1989), the Theory of Planned Behavior (Ajzen, 1991), the TPACK framework (Mishra & Koehler, 2006), and Constructivist Learning Theory (Piaget, 1972), the paper explores the multidimensional nature of teachers’ attitudes and their determinants. It further analyzes key influencing factors, pedagogical implications, and persistent challenges such as technostress, digital inequality, and contextual constraints (Tarafdar et al., 2015; UNESCO, 2021). The paper argues for a holistic, dynamic, and context-sensitive understanding of teachers’ attitudes and emphasizes the need for sustained institutional support, continuous professional development, and policy interventions to ensure meaningful and sustainable integration of digital tools in education.
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    Digital Economy Under Siege: Cybersecurity Threats and Resilience Strategies
    (Book Rivers, 2026) Sanjna Agarwal, Adeel Maqbool
    The digital economy has revolutionised global commerce, communication, and innovation; however, it has also introduced complex cybersecurity vulnerabilities. As cyber threats increasingly intersect with finance, international law, public health, and national security, effective responses require interdisciplinary strategies that integrate technological, legal, and policy perspectives. This study examines the evolving threat landscape, including ransomware, phishing, supply chain attacks, and advanced persistent threats (APTs), within the context of increasingly integrated, data-driven infrastructures. Drawing on empirical studies, recent case studies, threat reports, and cybersecurity frameworks, it analyzes how cyber incidents disrupt economic activity, erode trust in digital systems, and pose systemic risks to global financial stability. The study further evaluates current policy responses and technical mitigation strategies, highlighting gaps in regulatory oversight and international coordination. The findings emphasise the need for cross-sector collaboration and innovative governance to build a secure and resilient digital economic ecosystem capable of withstanding rapidly evolving cyber threats.
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    Academic Leadership and Green Fiscal Literacy: The Role of Environmental Tax Education in Promoting Sustainable Development
    (Book Rivers, 2026) Mohd. Asif Ansari, Farhina Sardar Khan, Syed Shahid Mazhar
    Academic leadership plays a pivotal role in shaping educational priorities that align with the imperatives of sustainable development. As global environmental challenges intensify, the integration of ecological taxation concepts into academic ecosystems has emerged as a critical strategy for fostering informed and responsible citizens. This chapter examines how academic leadership can advance green fiscal literacy by embedding environmental tax education within higher education curricula. Green fiscal literacy, defined as the understanding of ecological taxes, carbon pricing mechanisms, and eco fiscal policies, is essential for preparing learners to direct and support sustainability oriented economic systems. Through a conceptual analysis, this study underscores the importance of empowering academic leaders to champion eco fiscal education as a transformative tool for climate conscious decision making. Strengthening green fiscal literacy not only supports environmental sustainability but also contributes to economic resilience and social wellbeing. The findings emphasise that effective academic leadership, combined with structured environmental tax education, is crucial in cultivating environmentally responsible graduates who can actively participate in shaping a sustainable future. The chapter explores the pathways through which academic leaders influence curriculum innovation, research orientation, faculty development, and institutional policies to promote environmental tax awareness. By facilitating learning opportunities related to carbon taxes, pollution levies, and green incentives, educational institutions can strengthen students’ capacity to evaluate and contribute to environmental policy frameworks. The chapter further highlights the mediating role of environmental tax education in enhancing green fiscal literacy and, ultimately, advancing sustainable development outcomes aligned with the Sustainable Development Goals (SDGs).
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    Mapping the Intersection of Youth, Social Media, and Sustainable Consumerism: A Bibliometric and Transdisciplinary Analysis
    (Book Rivers, 2026) Aiman khwaja, Asma Farooque
    This study conducts a comprehensive bibliometric and transdisciplinary analysis of scholarly research with keywords used were social media, sustainable development, and consumer behavior ranging from 2010 to 2025. Drawing from 926 documents indexed in Scopus, the analysis focuses on the subject areas of business, management, and the social sciences. Utilizing the tool VOS viewer, the research uncovers Co- occurrence of Keywords, Journal Co- Citation Network, country co-authorship network, Country Collaboration Network, Co- Citation Network. The findings reveal a growing scholarly interest in how digital platforms influence sustainable consumption, particularly among youth. While the global research landscape is expanding, there is a noticeable gap in region-specific and primary data-driven studies, especially in developing economies such as India. This review synthesises past research and offers directions for future investigations, encouraging deeper empirical exploration and sector-specific insights.
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    From Innovation to Impact: Aligning Smart City Projects with Urban Sustainability Agendas
    (Book Rivers, 2026) Iqra Juned, Dr. Moiz Akhtar
    Smart cities represent a cutting-edge strategy for confronting the mounting pressures of urbanization, ecological degradation, and resource scarcity. By harnessing technologies such as the Internet of Things (IoT), artificial intelligence (AI), and big data analytics, these cities aim to boost operational efficiency, advance sustainability, and elevate residents’ quality of life. This paper explores smart-city development through the lens of urban sustainability, highlighting the ways in which digital innovation can support environmental goals, economic prosperity, and social inclusion. The key areas discussed include next-generation infrastructure, energy optimisation, waste management systems, and mechanisms for citizen engagement. Despite their promise, smart-city projects face notable obstacles, ranging from data- privacy risks and steep upfront costs to persistent socioeconomic disparities. The paper also points to future opportunities, such as embracing sustainability-first design principles, implementing the “15-minute city” urban model, and using digital-twin technologies to inform planning decisions. A holistic and balanced approach is essential to ensure that smart cities remain inclusive, ethical, and environmentally responsible.
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    Integrating Social Media into Fashion Retail CRM: A Comparative Analysis of Zudio and Reliance Trends
    (Book Rivers, 2026) Sheetal Singh , Swapnil Sharma
    This study emphasises the impact of social media on fostering relationships between consumers and retail brands through increased engagement and interaction by including CRM into the retail industry and ensuring consumer satisfaction, promoting brand loyalty, and increasing sales. This study highlights the CRM practices adopted by two well-known Indian fashion retail companies, Zudio and Reliance Trends. The methodology used in this study was a qualitative research approach. This study focuses on how social media improves CRM practices and exposes the digital CRM technology, approaches, and problems of Zudio and Reliance Trends. This study points out areas of strength and weakness in CRM, as well as recommendations for enhancing digital CRM in the evolving retail environment.
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    Navigating The Digital Frontier: The Promise and Perils of Internet Banking
    (Book Rivers, 2026) Usman Ghani, Nameera Aziz
    This study explores the transformative landscape of Internet banking, highlighting its promises and perils in the context of modern financial services. Internet banking, characterised by its convenience, cost efficiency, and enhanced financial management tools, has revolutionised how consumers and businesses interact with financial institutions. The progression of banking in the digital era has been characterised by notable technical developments, including the advent of ATMs, the emergence of mobile banking, and fintech innovations. However, alongside these benefits, this study addresses critical challenges, including cybersecurity risks, the digital divide, and regulatory compliance issues. The literature review underscores the importance of understanding both the opportunities and challenges presented by Internet banking, as various studies reveal the need for further research to navigate this rapidly evolving sector. The promise of Internet banking lies in its ability to provide 24/7 access to financial services, lower operational costs, and personalised financial management tools driven by artificial intelligence and data analytics. Conversely, the perils include heightened security threats, reduced personal interaction, and the risk of excluding underserved populations from digital banking services. The conclusion emphasises the necessity for collaboration among consumers, financial institutions, and regulators to create a secure, efficient, and ethical Internet banking ecosystem. By prioritising security, investing in technology, and addressing regulatory challenges, stakeholders can collectively shape a more innovative and inclusive digital banking future. This research seeks to provide useful knowledge regarding optimal strategies for managing the intricacies of Internet banking, ensuring that all users can benefit from its advancements while mitigating associated risks.