Faculty Publications
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Scholarly Publications by Integral Academia
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Item Consumer Buying Behaviour in the E-Commerce Era: A Study of Flipkart vs. Amazon(Book Rivers, 2026) Faisal Ahmad, Rizwana AtiqThe rapid growth of e-commerce has fundamentally transformed the landscape of global retail. In India, the proliferation of internet access, smartphones, and digital payment infrastructure has catalysed a dramatic shift in consumer buying behaviour. Increasingly, Indian consumers are choosing to shop online rather than visit traditional brick-and-mortar stores, drawn by the convenience, variety, and competitive pricing available through e-commerce platforms. This digital shift has given rise to a fiercely competitive marketplace, dominated by two major players-Flipkart and Amazon who continuously strive to capture consumer attention and loyalty.Item An Analytical Study of The Recruitment Process At Talent Ghar and Its Positive Impact(Book Rivers, 2026) Ariba Khan, Rizwana AtiqTalent Ghar is a top recruitment and staffing service provider to organizations in various sectors. The company finds top talent for businesses to help them build high-performing teams. The present study will analyse the recruitment process at Talent Ghar which consists of various stages and tools provided by the company. The paper also discusses the impact of Talent Ghar's recruitment practices on the organization and the candidates. The study outlines the steps involved in the recruitment process of Talent Ghar. These steps include job analysis, sourcing of candidates, screening, interview, selection, and onboarding. It also mentions how technology, data insights, and recruitment strategies can increase quality and efficiency of hiring substantially. The study highlights the benefits that Talent Ghar's recruitment process delivers to its clients and candidates it serves by evaluating key metrics such as time-to-hire, candidate experience, and employee retention. The study results are applied to function of equipped framework and Paper product Earth LiteratureItem The Multidisciplinary Pervasive Face of Business Management(Book Rivers, 2026) Rizwana Atiq, Firoz Husain, Priyanka BajpaiItem Fintech and Its Future in India(Book Rivers, 2025) Shahab Ud DinItem Industrial Era 4.0: Technological Integration and Digital Transformation of MSME(Book Rivers, 2025) Syed Shahid Mazhar, SharmaItem Strategic Decision making in emerging markets(Scientific International Publishing House, 2024) Asma Farooque