Faculty Publications

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Scholarly Publications by Integral Academia

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Start date: 2024Subject: search.filters.subject.Corporate Social Responsibility (CSR)

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    Marketing Strategies for Ventura Sales and Services PVT. LTD.
    (Book Rivers, 2026) Faiz Hashmi, Priyanka Bajpai
    With an emphasis on sustainability, this document describes Ventura Sales and Services Pvt. Ltd.'s (VSS) marketing strategies. Businesses today must implement sustainable practices to fulfil their corporate social responsibilities (CSR) and stay competitive, given the increased emphasis on environmental responsibility around the world. The goal of the suggested marketing techniques is to establish Ventura Sales and Services as a long-term leader in its sector. VSS can improve its brand image, draw in eco-aware customers, and boost customer loyalty by combining traditional and digital marketing, sustainability programs, and strategic alliances.
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    Sustainable Development and Corporate Social Responsibility; Connecting Goals with Standards
    (Bharti Publication, 2024) Neha Singh, Zia Afroz, Gaurav Tiwari
    Sustainable development, on the other hand, sets particular standards for business development in light of growing demands for the quality and reliability of financial information. Companies' corporate social responsibility is a necessity for sustainable business. Businesses now view sustainable development as a major issue, and Bulgarian businesses are no different. The creation of an integrated system of responsibility is the result of the extremely dynamic process that is the growth of non-financial reporting. The benefits of corporate social responsibility (CSR) are examined in this study along with how integrated reporting, in compliance with the criteria of the Global Reporting Initiative (GRI), might help achieve sustainable development goals.