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    MITIGATING COMMUNICATION OBSTACLES PRESENTED BY NON-VERBAL FACTORS
    (Nitya Publications, Bhopal MP India, 2023) Zeba Aqil, Anas Jameel
    This chapter delves into the intricate realm of non-verbal communication and seeks to provide a comprehensive understanding of the challenges it poses in various interpersonal and professional contexts. Non-verbal cues, encompassing facial expressions, gestures, posture, and other forms of body language, play a pivotal role in shaping the dynamics of communication. However, misinterpretations and oversights in decoding these non-verbal signals often lead to communication breakdowns and hinder effective dialogue. The primary objective of this study is to identify and analyze common non- verbal challenges encountered in communication, both within traditional face-to-face interactions and within the evolving landscape of digital communication. Drawing from a synthesis of existing literature, the paper offers insights into the impact of cultural nuances, individual differences, and technological advancements on non-verbal communication. The study further explores practical strategies and interventions to mitigate non-verbal communication challenges in professional settings. Additionally, the chapter examines the potential of technology to either exacerbate or alleviate non-verbal communication challenges, especially in the context of virtual and remote work environments. Ultimately, the paper advocates for a holistic approach to communication skills development that acknowledges the multifaceted nature of non-verbal cues and their significant role in interpersonal and professional success.