Faculty Publications
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Scholarly Publications by Integral Academia
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Item Impact of Covid-19 on Behavioral Pattern of Online Shoppers in India(Book Rivers, 2026) Fayez Saad Bangash, Firoz HusainThe pandemic of COVID-19 has changed consumer behaviour across the world such as shopping online. Due to the lockdowns caused by the pandemic, it accelerated the adoption of e-commerce in India based on social distancing norms. This study explores the impact of COVID-19 on the behaviour of online shoppers in India. This study specifically aims at determining the change in the online buying behaviour. The study uses a mixed-method approach combining quantitative data from surveys and e-commerce platforms and qualitative data from interviews with consumers, and industry experts. As many people are now opting for online shopping regarding both essential and non-essential items, they also wish to make contactless payments and ensure safety and hygiene. Also discussed in the study were problems faced by consumers such as delayed delivery and availability of products and recommendations were provided for e-commerce platforms to enhance customer satisfaction and retention.Item The Impact of GST on Indian SMES: A Financial Perspective(Book Rivers, 2026) Gaurav Yadav, Firoz HusainIndia’s GST was implemented on July 1, 2017. It is one of the most historic tax reforms in the country. The GST being implemented to bring a single tax structure has affected businesses especially that of Small and Medium Enterprises (SME). This research study analyses the financial impact of GST on Indian SMEs. It analyses the compliance cost, cash flow management, profitability, and operational efficiency. The study will use a mixture of quantitative and qualitative methods. Quantitative data will be obtained from revenue records, financial statements and government and industry reports; qualitative data will be collected from open-ended responses obtained through interviews with the owners of and experts on SMEs. Research show that GST has streamlined tax processes and minimised cascading effect of tax lines it has increased compliance burden and working capital requirements for SMEs. Recommendations are provided based on the findings to help SMEs adapt to GST payment and reap benefits of GST.Item The Impact of Digital Banking on Financial Inclusion in India(Book Rivers, 2026) Mohammad Shams Khan, Firoz HusainProviding access to financial services to all individuals as well as enterprises is termed financial inclusion. Further, it is critical for economic growth and poverty reduction. The growing digital banking trend in India can be successfully used for the cause of financial inclusion in rural areas. In this study on digital banking and financial inclusion in India, the authors examine the role of mobile banking, internet banking and digital payment systems. The study used both quantitative and qualitative data. It sourced quantitative data from government reports, financial institution reports and qualitative data from interviews with actors in the field. According to the findings, access to financial services has been enhanced with convenience which also managed to have less transaction cost. Nevertheless, there are issues such as computer understanding, infrastructure problems, and safety of computers. As per the findings, recommendations are given to strengthen the role of digital banking in achieving universal financial inclusion in the country.Item DIGITAL TRANSFORMATION AND SUSTAINABLE GROWTH: A MARKETING 5.0 PERSPECTIVE IN EMERGING ECONOMIES(Empyreal Publishing House, 2026) Pratima Shukla, Zia Afroz, Athar KhakSignificant changes have been observed in consumer behavior and business practice due to the rapid development of digital technology, especially in the context of emerging markets. This research paper attempts to understand the implications of Marketing 5.0 on the process of digital transformation and sustainable development, with a special emphasis on the case of India. Marketing 5.0 combines the application of advanced technology like artificial intelligence, big data, and automation with a humanistic approach to improve customer engagement and decision-making processes. The major factors influencing the process of digital transformation have been identified as internet connectivity, the adoption of smartphones, the growth of electronic commerce, and government initiatives. The research has also explored the implications of the process of digital transformation on consumer behavior and business practices. The major challenges to the process of digital transformation include the digital divide, skill gaps, and data privacy issues. The research has found that Marketing 5.0 can act as a strategic tool to achieve sustainable and inclusive growth in the context of emerging markets.Item Digital Assessment Strategies: Formative, Summative, and Adaptive Models(Pratibha Spandan, 2025) Shagufta Nazneen Ansari, Amita BhatiEducation is the foundation of societal development, shaping economic progress through skill enhancement and the creation of sustainable employment opportunities. Beyond economic growth, quality education plays a pivotal role in driving sustainable development, fostering social inclusion, and empowering individuals. Sustainable Development Goal 4 (SDG 4) seeks to ensure inclusive, equitable, and lifelong learning opportunities for all, making education financing a critical factor in achieving its objectives. This study examines the integration of SDG 4 in the Indian context, focusing on the effectiveness of policies and government initiatives in enhancing education financing for quality improvement. It identifies key challenges such as disparities in access to education, inadequate infrastructure, deficiencies in teaching quality, and variations in learning outcomes. Using a mixed-methods approach, the research draws on both primary and secondary data sources, including government reports, academic publications, policy documents, and educational project analyses. The findings highlight the urgent need for increased financial investment, targeted policy reforms, teacher capacity-building programs, and the integration of technology to bridge existing gaps in educational quality and accessibility. The study offers strategic recommendations to strengthen education financing mechanisms, ensuring alignment with SDG 4 goals and fostering a more inclusive and effective education system in India.Item Education Financing and Sustainable Development Goal 4 in India: Issues, Challenges, and Policy Recommendations(Book Rivers, 2025) Abdul Moeed, Shagufta Nazneen AnsariEducation is the foundation of societal development, shaping economic progress through skill enhancement and the creation of sustainable employment opportunities. Beyond economic growth, quality education plays a pivotal role in driving sustainable development, fostering social inclusion, and empowering individuals. Sustainable Development Goal 4 (SDG 4) seeks to ensure inclusive, equitable, and lifelong learning opportunities for all, making education financing a critical factor in achieving its objectives. This study examines the integration of SDG 4 in the Indian context, focusing on the effectiveness of policies and government initiatives in enhancing education financing for quality improvement. It identifies key challenges such as disparities in access to education, inadequate infrastructure, deficiencies in teaching quality, and variations in learning outcomes. Using a mixed-methods approach, the research draws on both primary and secondary data sources, including government reports, academic publications, policy documents, and educational project analyses. The findings highlight the urgent need for increased financial investment, targeted policy reforms, teacher capacity-building programs, and the integration of technology to bridge existing gaps in educational quality and accessibility. The study offers strategic recommendations to strengthen education financing mechanisms, ensuring alignment with SDG 4 goals and fostering a more inclusive and effective education system in India.Item Guardian of the Green: Federalism and Judicial Review in India as Protector of Our Planet(Mind Your Law, 2025) Mirza Juned BegIn an era marked by the urgent crescendo of ecological crises, the intricate tapestry of environmental federalism emerges as a pivotal construct in navigating the labyrinthine challenges of sustainable governance. This scholarly exploration delves into the dynamic interplay between federalism and judicial review, illuminating the delicate balance between national imperatives and local aspirations in environmental stewardship. Through a kaleidoscope of legal frameworks and judicial interpretations, the narrative intricately weaves the threads of authority, accountability, and ecological integrity, revealing the profound implications of judicial oversight in enhancing or constraining environmental policy. As the judiciary assumes its role as both arbiter and guardian of the environment, this examination posits that judicial review serves as a vital fulcrum, ensuring that the imperatives of environmental justice resonate across the fragmented landscape of governance. By scrutinizing landmark cases and legislative milestones, this work elucidates how the judiciary shapes the narrative of environmental federalism, fostering a symphony of cooperative engagement while grappling with the discordant notes of state versus federal authority. This discourse aspires to catalyze a deeper understanding of the harmonious interplay between law and nature, urging stakeholders to engage in a collective. Ultimately, this work aspires to contribute to the ever-evolving narrative of environmental jurisprudence in India, urging a contemplative reflection on our collective responsibility toward the Earth and future generations.Item Child Rights in India From Vulnerability to Empowermen(LAW & JUSTICE, 2025) Baseerat Fatima, Sadaf Khan, S Fatima Zahara JafriItem Visionary Sage of Dr. B.R. Ambedkar: The Revolutionary Artisan of India’s Constitutional Canvas(Opus Publisher & Distributors, 2025) Mirza Juned Beg, Mohd Sufiyan KhanItem Rural Development Schemes in India Through years(Door Publication, 2024) Sunil Kumar, Mustfa HussainRural development schemes in India have played a vital role in improving the socio-economic conditions of rural communities over the years. The Government of India has launched several initiatives aimed at poverty alleviation, employment generation, infrastructure development, and social welfare. Early programs such as the Community Development Programme (1952) and Integrated Rural Development Programme (IRDP) laid the foundation for rural progress. Later schemes like Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA), Pradhan Mantri Gram Sadak Yojana (PMGSY), and National Rural Livelihood Mission (NRLM) focused on sustainable livelihoods, connectivity, and women empowerment. Recent initiatives like Digital India, PM-KISAN, and Rural Skill Development Programs emphasize technology, income support, and capacity building. These schemes collectively aim to enhance living standards, promote self-reliance, and ensure inclusive growth. Continuous monitoring, effective implementation, and community participation are essential for achieving long-term rural transformation.