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    SOCIAL MEDIA IN AGRICULTURAL EXTENSION
    (Door Publication, 2024) Sunil Kumar, Mustfa Hussain
    Social media plays a vital role in agricultural extension by enhancing communication, knowledge sharing, and technology dissemination among farmers, experts, and extension workers. Platforms like Facebook, WhatsApp, YouTube, and Twitter enable rapid exchange of agricultural information, weather updates, market trends, and best farming practices. Through interactive engagement, farmers can seek expert advice, share experiences, and access real-time solutions to field problems. Social media reduces the information gap, promotes participatory learning, and empowers rural communities to make informed decisions. Thus, it serves as a powerful tool for strengthening agricultural extension and improving productivity and sustainability in the farming sector.
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    CYBER EXTENSION/E EXTENSION
    (Door Publication, 2024) Sunil Kumar, Mustfa Hussain
    Cyber extension, also known as e-extension, is a modern approach to agricultural extension that utilizes Information and Communication Technologies (ICTs) to deliver timely and relevant information to farmers. It serves as a digital platform for knowledge exchange between researchers, extension workers, and farming communities, overcoming the barriers of distance, time, and limited manpower. Through the use of computers, the internet, mobile applications, and social media, cyber extension enables farmers to access real-time information on weather, market prices, pest management, government schemes, and new technologies. This approach enhances the efficiency, speed, and reach of agricultural advisory services, making them more interactive and farmer-centric. Cyber extension tools such as video conferencing, online expert systems, and mobile advisories promote participatory learning and decision-making among farmers. Despite its potential, challenges such as poor digital literacy, inadequate infrastructure, and limited internet access in rural areas restrict its full implementation. The study emphasizes that strengthening ICT infrastructure, training farmers, and integrating traditional extension with cyber platforms can lead to more inclusive and sustainable agricultural development.
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    AGRICULTURAL JOURNALISM
    (Door Publication, 2024) Sunil Kumar
    Agricultural journalism plays a crucial role in disseminating timely and accurate information to the farming community, bridging the gap between research institutions, policymakers, and farmers. It serves as an effective medium for technology transfer, awareness creation, and policy advocacy in the agricultural sector. The study on agricultural journalism focuses on its significance, scope, challenges, and impact on rural development. Agricultural journalism uses various communication channels such as newspapers, radio, television, farm magazines, and digital media to convey scientific knowledge in a simplified manner to farmers. With the advent of Information and Communication Technologies (ICTs), the role of agricultural journalism has expanded beyond traditional print and broadcast media, enabling real-time information exchange through e-extension platforms, social media, and mobile applications. However, challenges such as limited training in agricultural reporting, lack of specialized journalists, and insufficient rural communication infrastructure hinder its effectiveness. Strengthening agricultural journalism through professional education, skill development, and integration with modern ICT tools can enhance its reach and credibility. The study concludes that agricultural journalism is not only a tool for information dissemination but also a catalyst for behavioral change, innovation adoption, and empowerment of rural communities. By improving farmers’ access to knowledge on improved farming practices, weather forecasts, market trends, and government schemes, agricultural journalism contributes significantly to sustainable agricultural development and national food security.