Faculty Publications

Permanent URI for this communityhttp://192.168.24.11:4000/handle/123456789/7

Scholarly Publications by Integral Academia

Browse

Filters

20242

Settings

Has files: YesSubject: search.filters.subject.Service

Search Results

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    An Overview on Factors Affecting Customer’s Adoption of Mobile Banking & Its Importance in Sustainable Growth
    (Shineeks Publisher, 2024) Abhinav Gupta, Rizwana Atiq
    The world is changing rapidly with the quick advancement in innovation and technologies along with the rapid change in socioeconomics and lifestyle of individuals, the traditional way of banking is also updating by giving way to electronic banking (e-banking) as well as portable banking (mobile banking). Whereas, data suggest that the acceptance rate of innovation and technology in banking is extremely low. In India, as stated by an RBI, banks have initiated Mobile Banking tasks and there are 22 million active portable financial clients, which is generally 5% of the absolute bank accounts. Moreover, technical issues, confidentiality, as well as lack of awareness are considered the significant reason for client resistance to portable (mobile) banking. Thus, it is important for specialized businesses to understand the situation as well as fulfil the needs of clients in order to adopt and utile mobile banking services.
  • Thumbnail Image
    Item
    The Tourism Service Industry in India
    (Shineeks Piblisher, 2024) Rizwana Atiq, Zikra Khan
    Tourism in India has emerged as a significant contributor to the economy, offering a diverse range of attractions including historical monuments, natural landscapes, cultural heritage, and spiritual destinations. This abstract presents an overview of the current state of tourism services in India, highlighting key aspect such as infrastructure, technology adoption, sustainability practices, and marketing strategies. Wellness tourism focuses on holistic healing and rejuvenation, drawing visitors to yoga retreats, Ayurvedic resorts, and spa treatments. Eco-tourism initiatives promote sustainable practices and responsible travel, encouraging visits to national parks, wildlife sanctuaries, and eco-friendly accommodations. Overall, the tourism service industry in India is a significant contributor to the economy, providing employment opportunities and fostering cultural exchange while striving towards sustainability and responsible tourism practices.