Faculty Publications

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Scholarly Publications by Integral Academia

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    MARKET-LED EXTENSION
    (Door Publication, 2024) Sunil Kumar, Mustfa Hussain
    Market-led extension is a demand-driven approach that focuses on linking farmers with markets to enhance income and sustainability. It emphasizes the production of quality, market-oriented crops based on consumer demand and price trends. This approach integrates technology transfer with agribusiness, value addition, and supply chain management. By providing farmers with market information, training, and linkages to buyers, market-led extension helps them make informed decisions and improve profitability. It transforms agriculture from subsistence to a market-oriented enterprise, fostering rural development and economic growth.
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    Human Resource Management in the Agribussiness Sector
    (Elite Publishing House, 2023) Akanksha Singh, Ashish Singh, Ankit Pal, Srishti Thakur
    “Human Resource Management is the science and the practice that deals with the nature of the employment relationship and all of the decisions, actions and issues that relate to that relationship. In practice, it involves an organization’s acquisition, development and utilization of employees, as well as the employee’s relationship to an organization and its performance.”(Ferris R, Rosen D Sherman & Barnum T (1995).So Human Resource Management (HRM) refers to a set of programmes, functions and activities designed and carried out in order to maximize both employee as well as organizational effectiveness. “Agri-business is the sum total of all operations involved in the manufacture and distribution of farm supplies, production activities on the farm, storage, processing and distribution of farm commodities and items made from them” ( John David and Gold Berg). Therefore, Agribusiness is sum total of all operations or activities involved in the business of production and marketing of farm supplies and farm products for achieving the targeted objectives. Human Resource Management (HRM) is an important aspect of any business, including agribusiness. In agribusiness, HRM involves managing and optimizing the workforce to ensure efficient and effective operations.