Faculty Publications

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Scholarly Publications by Integral Academia

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    The Evolution of Technology in the Service Sector Concerning Hospitality
    (IGI Global, 2025) Vidit Srivastava, Irshita Dixit, Ratika Duggal
    The hospitality industry, encompassing lodging, food and beverage, event planning, theme parks, and travel and tourism, has been significantly transformed by technological advancements. This chapter explores the historical context, key technological innovations, and their impacts on the hospitality sector. The hospitality industry has undergone a profound transformation driven by technological advancements. This abstract explores the historical development and impact of key technologies in the sector. Initially labor-intensive, the industry began modernizing with the advent of early technologies like telephones and computerized reservation systems. The introduction of the internet and mobile technology catalyzed a revolution, leading to significant innovations such as online booking systems, mobile applications, and Customer Relationship Management (CRM) systems. Technologies like Artificial Intelligence (AI), Internet of Things (IoT), and blockchain have further enhanced operational efficiency and customer experiences. AI and automation streamline customer service and data analytics, while IoT creates smart, interconnected environments in hospitality establishments. Blockchain technology provides secure and transparent transaction processes.
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    Non-Verbal Communication and Body Language In Crucial Communication Improving Conversations at Workplace
    (Nitya Publications, Bhopal MP India, 2023, 2023) Sufia Rehman
    Good communication skills play a pivotal role for success in both personal and professional relationships but when we refer to ̳communication‘, it generally implies ̳what we say‘ or the words that we exchange. Interpersonal communication is however, much beyond the explicit meaning of words, and the information or message that they express. It also encompasses the implied messages, whether deliberate or not, which are expressed through non-verbal activities like facial expressions, eye contact, rate of glances, patterns of fixation, blink rate, the tone and pitch of voice, gestures exhibited through body language (kinesics) and the physical distance between the communicators (proxemics). This body language is critical in our everyday behavior and relationships.
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    Resilience in Teaching Techniques of Commerce
    (Nitya Publications, Bhopal MP India, 2023) Sadia Shakeel
    The demand of the education, especially of the Commerce is to develop the subject matter which will help in the socializing of child. The socialised recitation method helps in achieving this ideal. The socialized recitation is often designed as a method. In reality it is an Ideal rather than a procedure, but as an ideal it has had great influence in promoting better understanding among students and between teacher and students. It was designed to eliminate the formal and stilted are that seems to pervade many classrooms and bring academic resilience to substitute a sense of freedom and naturalness.
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    Emotional Intelligence: The Key to Success in Life and Work
    (The Lawgical Junction and MJS Publishing House, 2024) Dipti; Farhina Sardar Khan; Syed Shahid Mazhar
    This chapter explores the critical role of emotional intelligence (El) in personal and professional success, highlighting its value in various aspects of life. Emotional intelligence is defined as the skill to identify, understand, and manage one's own emotions as well as those of others and is broken down into four key elements: self-awareness, self- regulation, social awareness, and relationship management. These skills, identified by psychologist Daniel Goleman, are vital for fostering strong relationships, achieving success in academic and professional settings. and attaining personal and career goals. This chapter provides a historical overview of emotional intelligence, including its origins and evolution, and underscores the necessity of El in complementing cognitive intelligence (IQ) in every aspect. It delves into the significant impact of El on every walk of life at work or school, physical and mental health, relationships, and social intelligence. Individuals with high El excel in navigating social complexities, managing stress, and maintaining their overall well-being, which are crucial for success and fulfilment. In the workplace, El has been identified as a critical factor for career growth, leadership, and organizational success. This chapter discusses market trends, financial impacts, career progression, and the benefits of high El for enhancing productivity and employee engagement in the workplace. To develop and strengthen El, this chapter introduced four key skills with modern coping techniques: self-management through stress management and emotional regulation, self-awareness through mindfulness practices, social awareness through active listening and empathy development, relationship management through nonverbal communication, humor, and conflict resolution. These practical strategies help individuals apply El principles to different real-life situations, particularly under stress. Overall, this chapter emphasizes the value of emotional intelligence in navigating life's complexities with greater empathy and effectiveness, fostering long-term success and fulfilment.