Faculty Publications
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Scholarly Publications by Integral Academia
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Item Behavioral Change Strategies for Promoting Sustainable Clothing: Overcoming Barriers(SAAR Publications, 2026) Jyotsana ShuklaIn recent times, fashion has captured the imagination of young and old alike. We are today living in a world where fast fashion is something we all like to follow. The traditional and minimalist thinking in the context of fashion, has given way to the thinking that “the more the better” and to some extent to “hoard as much as possible”. Thus, the paper discusses how, globally, the fashion industry contributes immensely to environmental pollution and degradation. It also elaborates on how it leads to social inequalities. There is an urgent need to pay attention to sustainable fashion and clothing culture. One also realises that there are many barriers which come in the way of adapting sustainable clothing practices. There is wide gap between the attitude towards sustainable clothing practices and actual sustainable clothing actions. The present paper elaborates on these barriers that obstruct the behavior intended toward sustainable fashion. The paper draws on textile technology, environmental psychology, consumer behavior, and sustainability research to explore the barriers and the choices that are available to us for sustainability in the fad mad world. The paper delves on barriers such as costs, pricing, accessibility, psychological resistance, green washing, etc. The paper emphasises strategies at the policy level, institutional level, community and individual levels, to bring long lasting behavioral change in all the stakeholders in the fashion world. This will lead to making sustainable and environment friendly clothing a part and parcel of fashion industry. The textile engineers, textile manufacturers, textile designers, the consumers and the society, all need to make sustainable fashion the preferred fashion by choice.Item Industrialization and Urbanization in India: Evolution, Impact, and Sustainable Futures(Book Rivers, 2026) Monizah ParwezThe twin processes of industrialization and urbanization have played a transformative role in shaping India‘s economic and social landscape since its independence in 1947. Industrialization has transitioned from a predominantly statecontrolled model to a liberalized, market-oriented economy. Initially driven by a public-sector-led approach under the Industrial Policy Resolution of 1956, India shifted course following the economic crisis of 1991, embracing privatization, deregulation, and foreign investment. This paper explores the trajectory of India‘s industrial development, identifying key inflection points, sectoral shifts, and socio-economic consequences such as job displacement and inequality. Parallelly, urbanization has emerged as both a driver and a consequence of industrial growth. The share of India‘s urban population has risen dramatically, leading to both economic dynamism and significant infrastructural stress. Urban challenges, including housing shortages, slum proliferation, environmental degradation, and public service deficits, have called for more sustainable and inclusive approaches to urban governance. The introduction of the Smart Cities Mission in 2015 represented a strategic intervention to modernize urban infrastructure through technological innovation, participatory governance, and sustainable planning. This paper critically evaluates the impact of smart cities in addressing urban challenges and outlines the constraints that continue to hamper their inclusivity and effectiveness. Drawing on an interdisciplinary framework, the paper uses a combination of secondary data analysis, policy document review, and scholarly literature to analyze the interplay between industrialization and urbanization in India. It argues that while significant progress has been made, future development must prioritize inclusive growth, equitable urban planning, and environmental sustainability to ensure a resilient future. The study contributes to the discourse on sustainable development by proposing integrated policy approaches that balance economic efficiency with social equity and ecological resilience.Item Transforming India’s Economy: Policy Responses from Independence to the 21st Century(Book Rivers, 2026) Sultan Ahmad, Niraj Kumar, Sumbul ShakeelThis chapter provides a comprehensive analysis of the evolution of economic systems and the corresponding transformations in economic policy over time. Beginning with early agrarian and feudal economies, it traces the shift toward industrial capitalism driven by technological innovations and global trade expansion. The study highlights the emergence of capitalism, the rise and fall of mercantilism, and the ideological shifts from laissez-faire policies to Keynesian interventionism and neoliberal reforms. It pays particular attention to the distinct experiences of developing economies, emphasizing the legacy of colonialism, state-led development models, and later structural adjustment programs that sought macroeconomic stabilization and liberalization. Contemporary economic challenges such as globalization, digitalization, and climate change are discussed, illustrating the need for adaptive policy frameworks. The chapter also examines the rise of the digital economy, including gig work and platform capitalism, alongside sustainability initiatives like the Paris Agreement and circular economy principles. By synthesizing historical and current perspectives, the chapter underscores the complex interplay between economic structures and policy responses. This understanding is crucial for designing inclusive, resilient, and sustainable economic policies in an increasingly interconnected and rapidly changing global environment.Item A Study on Consumer Perception Towards Tata Motors and The Contribution of Tata Motors in Working Towards Sustainability(Book Rivers, 2026) Areeb Ahmed, Noor Alam KhanThe research Paper aims to study consumer’s perception regarding Tata Motors with respect to its products, brand image, and Tata Motors’ efforts towards sustainability. Tata motors is a well-reputed Indian automobile company that has tremendously improved the automobile industry. Also, the company provides the economy and society with innovative environment-friendly solutions. The research studies consumer perceptions about Tata Motors, consumer preferences and consumer reactions towards their sustainability. An analysis of Tata Motors on environment-friendly, i.e. especially electric vehicles (EVs), and production system sustainable decision- making system. The study uses both qualitative and quantitative data to investigate these factors and gives a detailed assessment of the effect of these activities on consumers’ choices and opinion. This paper discusses the evolving role of Tata Motors on sustainability and evaluates the impact of Tata Motors corporate responsibility on consumer loyalty.Item Supply Chain Transparency as a Marketing Differentiator in Healthcare: Advacing Responsible Consumption and Production under SDG 12(Széchenyi István University, Győr, Hungary, 2025) Rizwana Atiq , Shahab Ud DinItem Agricultural Policies, Institutions and Rural Development(A K INTERNATIONAL PUBLICATION, 2026) Shazia Noor, Priyanshi Gupta, Mohammad Danish HussainAgriculture has always occupied a central place in the economic, social and cultural life of rural societies. Beyond food production, agriculture provides employment, shapes rural livelihoods and influences patterns of development and equity. Agricultural policies and institutions play a decisive role in determining how effectively the agricultural sector contributes to rural development. Well-designed policies can stimulate productivity, stabilize farm incomes, promote equity and encourage sustainable use of natural resources, while weak or poorly implemented policies may deepen rural poverty and regional disparities. Institutions, both formal and informal, act as the channels through which policies are translated into action on the ground. This chapter presents a comprehensive academic discussion on agricultural policies, institutions and rural development, examining their interrelationships, evolution and practical significance. It explores the objectives and instruments of agricultural policy, the role of institutions in implementation and the broader impact of these frameworks on rural livelihoods, infrastructure, social development and sustainability.Item Farm Production Economics and Resource Use Efficiency(A K INTERNATIONAL PUBLICATION, 2026) Shazia Noor, Priyanshi Gupta, Mohammad Danish HussainFarm production economics is concerned with how farmers organize and manage scarce resources to produce agricultural output in the most efficient and profitable manner. In a world where land, water, labour, capital and energy are increasingly limited, the question is no longer only how much to produce, but how efficiently production can be carried out. Resource use efficiency lies at the heart of farm production economics, as it directly influences farm income, sustainability and long-term viability of agricultural systems. This chapter presents a comprehensive academic discussion on farm production economics and resource use efficiency, focusing on economic principles, production relationships, input–output analysis, cost structures, decision-making processes and efficiency measurement at the farm level. It also explores practical dimensions such as technology adoption, risk and uncertainty, labour and capital use and environmental considerations.Item Climate Change and Global Warming: Challenge for Future Generations(Academic Publishers & Distributers, 2025) Amina Jafri, Nida Fatma, Pranjali TripathiThe world’s most pressing issues today are global warming and climate change, which have a significant impact on economies, societies and the environment everywhere. This study examines the intricate facets of the issues, examining their ramifications, fundamental causes, strategies for mitigating and adapting to their effects. The study highlights how crucial global collaboration and all-encompassing efforts are to effectively tackling these problems. Through an in-depth examination of its impacts on the environment, ecology, and society. This study highlights how important, it is to understand and mitigate climate change. In addition, it studies the causes of climate change, focusing on industrial activity, deforestation, and greenhouse gas emissions in particular (Abu Rayhan et al, 2023). Subsequently, the paper explains several mitigation strategies, including the use of carbon capture and efficiency improvement technologies, reforestation initiatives, and sustainable urban planning. In addition, a comprehensive discourse is conducted regarding adaptation tactics, such as enhanced farming methods, community engagement, informed policies and climate change-resistant infrastructure (IPCC,2021). The paper’s conclusion highlights the significance of quick action and global cooperation in minimizing the effects of climate change and getting ready for them.Item Cow-Based Integrated Farming System(EdTech Publications, Vikas Nagar, Lucknow, U.P., India, 2025) Shubhangi Singh, Shubhendu Singh, Shashank Singh, Shashi Bhushan Singh, MadhulikaCow-Based Integrated Farming System (CBIFS) is a sustainable agricultural model integrating cattle with components like crops, fishery, horticulture, and apiculture to promote resource recycling and ecosystem resilience. Cows contribute dung, urine, and leftover feed that support nutrient cycling, biogas production, and aquaculture inputs. Systems like fish–cow and crop–cow integration enhance productivity, profitability, and employment for smallholder farmers. CBIFS emphasizes ecological balance, reduced external inputs, and food security. Despite limitations such as nutrient loss, manure handling challenges, and low-quality residues, this model offers promising opportunities for sustainable intensification, organic input use, and rural livelihood enhancement.Item Reclaiming Indian Knowledge Systems in the Digital Age: Challenges and the Way Ahead(Angel Publication (Bhagwati Publishers Distributors), 2025) Sania KulsumFor thousands of years, Indian civilization has nurtured one of the world’s richest traditions of knowledge. From Ayurveda to Vedic mathematics, Indian Knowledge Systems (IKS) have contributed immensely to global intellectual heritage. In today’s fast-paced digital world, these ancient systems are often overlooked. However, the National Education Policy (NEP) 2020 marks a turning point by advocating the integration of IKS into contemporary education. This paper delves into why Indian Knowledge Systems matter today, how they are being reintroduced in modern classrooms, the challenges we face in this process, and how we can overcome them to craft a more meaningful and culturally rooted educational experience.