A Study on Consumer Perception Towards Tata Motors and The Contribution of Tata Motors in Working Towards Sustainability

Abstract

The research Paper aims to study consumer’s perception regarding Tata Motors with respect to its products, brand image, and Tata Motors’ efforts towards sustainability. Tata motors is a well-reputed Indian automobile company that has tremendously improved the automobile industry. Also, the company provides the economy and society with innovative environment-friendly solutions. The research studies consumer perceptions about Tata Motors, consumer preferences and consumer reactions towards their sustainability. An analysis of Tata Motors on environment-friendly, i.e. especially electric vehicles (EVs), and production system sustainable decision- making system. The study uses both qualitative and quantitative data to investigate these factors and gives a detailed assessment of the effect of these activities on consumers’ choices and opinion. This paper discusses the evolving role of Tata Motors on sustainability and evaluates the impact of Tata Motors corporate responsibility on consumer loyalty.