Mapping the Intersection of Youth, Social Media, and Sustainable Consumerism: A Bibliometric and Transdisciplinary Analysis

Abstract

This study conducts a comprehensive bibliometric and transdisciplinary analysis of scholarly research with keywords used were social media, sustainable development, and consumer behavior ranging from 2010 to 2025. Drawing from 926 documents indexed in Scopus, the analysis focuses on the subject areas of business, management, and the social sciences. Utilizing the tool VOS viewer, the research uncovers Co- occurrence of Keywords, Journal Co- Citation Network, country co-authorship network, Country Collaboration Network, Co- Citation Network. The findings reveal a growing scholarly interest in how digital platforms influence sustainable consumption, particularly among youth. While the global research landscape is expanding, there is a noticeable gap in region-specific and primary data-driven studies, especially in developing economies such as India. This review synthesises past research and offers directions for future investigations, encouraging deeper empirical exploration and sector-specific insights.