Evaluating the Marketing Strategy of BYD Electric Vehicles in India
Date
2026
Authors
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Volume Title
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Abstract
Description
Book Title: Shaping India’s Future: Start-ups, Sustainability & Strategic Transformation
Book Author(s)/Editor(s): Dr. Abdul Tayyab Khan and Dr. Orooj Siddiqui
Keywords
NATURAL SCIENCES::Chemistry, Electric Vehicles (EVs), BYD (Build Your Dreams), Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME), Automotive Industry