AGRICULTURAL JOURNALISM

Abstract

Agricultural journalism plays a crucial role in disseminating timely and accurate information to the farming community, bridging the gap between research institutions, policymakers, and farmers. It serves as an effective medium for technology transfer, awareness creation, and policy advocacy in the agricultural sector. The study on agricultural journalism focuses on its significance, scope, challenges, and impact on rural development. Agricultural journalism uses various communication channels such as newspapers, radio, television, farm magazines, and digital media to convey scientific knowledge in a simplified manner to farmers. With the advent of Information and Communication Technologies (ICTs), the role of agricultural journalism has expanded beyond traditional print and broadcast media, enabling real-time information exchange through e-extension platforms, social media, and mobile applications. However, challenges such as limited training in agricultural reporting, lack of specialized journalists, and insufficient rural communication infrastructure hinder its effectiveness. Strengthening agricultural journalism through professional education, skill development, and integration with modern ICT tools can enhance its reach and credibility. The study concludes that agricultural journalism is not only a tool for information dissemination but also a catalyst for behavioral change, innovation adoption, and empowerment of rural communities. By improving farmers’ access to knowledge on improved farming practices, weather forecasts, market trends, and government schemes, agricultural journalism contributes significantly to sustainable agricultural development and national food security.