Empowering Agricultural Food Marketing Through Eco-Labeling

Abstract

The global population is projected to increase more than 9 billion by 2050 that will demand foods in comparatively higher volume. Thus, producers will have to apply more pesticides and chemical in order to have more production. However, this practices have long term negative impact on human and environmental health. Therefore, a sustainable agriculture food system is required. In this context, Eco-labels play important role to make the food stakeholders engage in environmental responsible business practices. The present chapter has explored the potential of Eco-labels in empowering the agricultural food businesses in developing countries. The entire chapter is divided in to four sections viz. 1. Present status and future marketing prospects for Eco-labeling, 2. Stakeholders engagement in promoting Eco-labeling system, 3. Challenges in implementing Eco-labeling for agricultural food products and 4. Initiatives taken by govt. and corporate for Eco-labeling.