A Theoretical Review of Brand Experience in Augmented Reality (AR) Marketing in India

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dc.contributor.authorDARAIN, Adeel Maqbool
dc.date.accessioned2026-08-08T06:12:20Z
dc.date.issued2026
dc.descriptionTitle: -ups, Sustainability & Strategic Transformation Editors: Dr Abdul Tayyab Khan, Dr Orooj Siddiqui
dc.identifier.isbn978-93-6884-069-5
dc.identifier.urihttp://136.232.12.194:4000/handle/123456789/2062
dc.language.isoen_US
dc.publisherBook Rivers
dc.subjectAugmented Reality (AR)
dc.subjectAR Marketing
dc.subjectBrand Experience
dc.subjectConsumer Engagement
dc.subjectExperiential Marketing.
dc.titleA Theoretical Review of Brand Experience in Augmented Reality (AR) Marketing in India
dc.typeBook chapter

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