Sustainability in Practice: Understanding the Intention-Behavior Gap Among Middle-Class Consumers in Lucknow
Date
2025
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Széchenyi István University, Győr, Hungary
Abstract
Description
Transforming Global Challenges into Opportunities: The Impact of AI ,Sustainability digital transformation on the future of business, economics and society
Keywords
Consumer, awareness, intention, action, behaviour gap, sustainable development, responsible consumption, purchase behaviour