Vocal for Local: Resonating the Call for Aatmanirbhar Bharat

Abstract

The concept of “Vocal for Local” has emerged as a rallying cry, urging individuals and communities to prioritize and support locally produced goods and services. This movement, rooted in the ethos of self-reliance, aligns seamlessly with the vision of “Aatmanirbhar Bharat” (Self-Reliant India). This chapter explores the symbiotic relationship between “Vocal for Local” and the pursuit of an Aatmanirbhar Bharat. The paper begins by delving into the genesis of the “Vocal for Local” initiative, tracing its roots to the recognition of theeconomic, social, and cultural signicance of locally sourced products. The shift in consumer preferences towards indigenous products highlights the potential impact on fostering a robust and self-suĜcient national economy. Furthermore, the chapter investigates the role of small and medium enterprises (SMEs) in realizing the objectives of “Vocal for Local” and contributing to the vision of an Aatmanirbhar Bharat. It delves into the key objectives, impact, opportunities and challenges faced by “Vocal for Local” initiative, emphasizing the need for supportive policies, infrastructural development, and technology adoption. Also, the Aatmanirbhar Bharat initiative’s key components are discussed in this chapter along with bringing out the interplay of ‘Vocal for Local’ and ‘Aatmanirbhar Bharat’ initiatives.