Supply Chain Transparency as a Marketing Differentiator in Healthcare: Advacing Responsible Consumption and Production under SDG 12
Date
2025
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Széchenyi István University, Győr, Hungary
Abstract
Description
· Book Title – Transforming Global Challenges into Opportunities: The Impact of AI ,Sustainability digital transformation on the future of business, economics and society.
Keywords
Transparency in supply chains, consumer trust, health care marketing, responsible consumption, SDG 12, sustainability, ethics