Analyzing Strategies Employed in Disseminating Deceptive Content on Social Media

Abstract

In contemporary culture, while social media has become nearly indispensable, it is imperative for individuals not to rely solely on it. The rapid dissemination of false information is a notable concern on social media platforms, where users encounter a plethora of information, varying in accuracy. The term "fake news" encompasses misinformation, disinformation, and malicious information, reflecting the diverse nature of inaccuracies present in the digital realm. The speed at which social media platforms like WhatsApp, Facebook, and YouTube operate has contributed to the proliferation of fake news. Misinformation is inadvertently disseminated by individuals who believe they are sharing authentic information but are, in fact, spreading misleading content. On the other hand, disinformation involves the deliberate dissemination of inaccurate information, even when the purveyor is cognizant of its inaccuracy. Mal-information, as the name implies, is rooted in truth but is intended to cause harm to individuals, groups, or nations. The convergence of these elements results when false information appears. The spread of false information on social media platforms is driven by two main motives. Some individuals engage in spreading it for amusement, while others have political, ideological, or commercial objectives behind their dissemination efforts. Understanding these dynamics is crucial for navigating the challenges posed by misinformation in the digital age.