A Study of Sale and Marketing Strategy of Byju’s: The Great Contribution of Byju’s

Abstract

BYJU’S, one of the most valuable edtech startups in the world, facilitated online education in K-12 as well as competitive exams. The Government of India has recently banned BYJU’S in addition to forty-two other companies. Founded in 2011 by Byju Raveendran, Byju’s has become a widely known brand in India and also in several other countries. By adding tech to the mix, they were also able to make millions of students around the world fall in love with learning. This study looks at how BYJU’S sells and markets India’s largest EdTech company. BYJU’S has grown very quickly since launch. The study also discusses what BYJU’S has brought to the education segment. Accessibility, learning outcomes, and innovations in education are mentioned in this regard. The study gives detailed insight into the marketing strategies of BYJU’S. It analyses the ways in which BYJU’S uses digital marketing, influencers, tie-ups, and more. The analysis also looks at how technology is changing education and how BYJU’S is leveraging this opportunity. Thus, this report was all about BYJU’S. The current study’s findings highlight the success of BYJU’S in