A Theoretical Review of Brand Experience in Augmented Reality (AR) Marketing in India

DARAIN, Adeel Maqbool2026-08-082026978-93-6884-069-5http://136.232.12.194:4000/handle/123456789/2062Title: -ups, Sustainability & Strategic Transformation Editors: Dr Abdul Tayyab Khan, Dr Orooj Siddiquien-USAugmented Reality (AR)AR MarketingBrand ExperienceConsumer EngagementExperiential Marketing.A Theoretical Review of Brand Experience in Augmented Reality (AR) Marketing in IndiaBook chapter