Sustainability in Practice: Understanding the Intention-Behavior Gap Among Middle-Class Consumers in Lucknow

Firoz Husain, Rizwana Atiq2026-05-212025978-615-6443-47-2http://136.232.12.194:4000/handle/123456789/1834Transforming Global Challenges into Opportunities: The Impact of AI ,Sustainability digital transformation on the future of business, economics and societyen-USConsumerawarenessintentionactionbehaviour gapsustainable developmentresponsible consumptionpurchase behaviourSustainability in Practice: Understanding the Intention-Behavior Gap Among Middle-Class Consumers in LucknowArticle