Afreen Fatima2024-11-182023978-93-88361-66-8http://136.232.12.194:4000/handle/123456789/1007Book: Revolutionizing Industry 4.0 Through Digital Transformation Editors Dr. Shreyanshu Singh Dr. Ravi Agarwal Dr. Rinki Verma Dr. AnkitaWe are all witnessing a green drive in our economy, which not only focuses on the fulfilment of consumer needs and wants but also on the needs of the environment. In the modern world, numerous innovative changes are occurring in order to configure a new system or process of carrying out an operation in a market, where satisfaction is concerned with both the consumer and the environment. Therefore, it is important to learn about the many mechanisms that are present in the market today so that one can make use of them to allocate resources as efficiently as possible while preventing waste and environmental damage. In addition to studying the various elements that make up a market for a green mechanism, this research seeks to simplify the paradigm for implementing a green mechanism, which will aid businesses in embracing “go green” campaigns. In order to ensure that the use of such resources results in sustainability, this paper also aims to provide a brief analysis of these ideas and their significance in the rapidly evolving modern world. This will assist us in achieving our objectives for sustainable development and enable us to configure a more accurate model of the green mechanism that is being used in our markets. The idea of zero waste, which advocates for the economical use of resources allocated in a way that supports the idea of sustainable development, is also evident in today’s world.en-USGreen MarketingGreen AdvertisementGreen ProductsGreen ManufacturingGreen RetailingSustainable DevelopmentBook chapter