Faheem Khan, Abdul Tayyab Khan2026-05-162026978-93-6884-533-1http://136.232.12.194:4000/handle/123456789/1823Book Title: Rebuilding the Future: Strategic Shifts in Market Trends Book Author(s)/Editor(s): Dr Orooj Siddiqui, Ms. Anamta Alien-USMother DairyRetail CompetitionConsumer BehaviourDairy Retail MarketOrganized RetailMarket Dynamics.Retail Competition and Market Dynamics: A Case Study of Mother Dairy in LucknowBook chapter