Supply Chain Transparency as a Marketing Differentiator in Healthcare: Advacing Responsible Consumption and Production under SDG 12

Rizwana Atiq , Shahab Ud Din2026-05-212025978-615-6443-47-2http://136.232.12.194:4000/handle/123456789/1833· Book Title – Transforming Global Challenges into Opportunities: The Impact of AI ,Sustainability digital transformation on the future of business, economics and society.en-USTransparency in supply chainsconsumer trusthealth care marketingresponsible consumptionSDG 12sustainabilityethicsSupply Chain Transparency as a Marketing Differentiator in Healthcare: Advacing Responsible Consumption and Production under SDG 12Article