Sunil Kumar, Mustfa Hussain2025-11-072024978-81963250-7-7http://136.232.12.194:4000/handle/123456789/1487Textbook of Dimensions of Agricultural Extension Dr Sunil Kumar, Dr Mustfa Hussain, Dr Akanksha Singh, Dr Jagatpal, Ashish SinghSocial media plays a vital role in agricultural extension by enhancing communication, knowledge sharing, and technology dissemination among farmers, experts, and extension workers. Platforms like Facebook, WhatsApp, YouTube, and Twitter enable rapid exchange of agricultural information, weather updates, market trends, and best farming practices. Through interactive engagement, farmers can seek expert advice, share experiences, and access real-time solutions to field problems. Social media reduces the information gap, promotes participatory learning, and empowers rural communities to make informed decisions. Thus, it serves as a powerful tool for strengthening agricultural extension and improving productivity and sustainability in the farming sector.en-USSocial MediaAgricultural ExtensionKnowledge SharingFarmer EmpowermentCommunicationInformation DisseminationDigital PlatformsRural DevelopmentBook chapter