Iqra Juned, Dr. Moiz Akhtar2026-06-082026978-93-6884-119-7http://136.232.12.194:4000/handle/123456789/1904Title: Smart Tech and Sustainability: Transforming the Future of Business Authors: Dr. Farhina Sardar Khan, Prof. Syed Shahid Mazhar, Dr. Farheen Siddiqui, Dr. Neda TasneemSmart cities represent a cutting-edge strategy for confronting the mounting pressures of urbanization, ecological degradation, and resource scarcity. By harnessing technologies such as the Internet of Things (IoT), artificial intelligence (AI), and big data analytics, these cities aim to boost operational efficiency, advance sustainability, and elevate residents’ quality of life. This paper explores smart-city development through the lens of urban sustainability, highlighting the ways in which digital innovation can support environmental goals, economic prosperity, and social inclusion. The key areas discussed include next-generation infrastructure, energy optimisation, waste management systems, and mechanisms for citizen engagement. Despite their promise, smart-city projects face notable obstacles, ranging from data- privacy risks and steep upfront costs to persistent socioeconomic disparities. The paper also points to future opportunities, such as embracing sustainability-first design principles, implementing the “15-minute city” urban model, and using digital-twin technologies to inform planning decisions. A holistic and balanced approach is essential to ensure that smart cities remain inclusive, ethical, and environmentally responsible.en-USCommerceBook chapter