Ambreen Fatima2026-04-272025978-81-991479-8-0http://136.232.12.194:4000/handle/123456789/1799Critical Awareness: An Approach to Literary Criticism and Theory Eds. Prof. H.M. Arif, Dr. Arshi Khan, Late Dr. Mursalin Jahan, Dr. Zeba RizviThis paper explores the connection between popular culture and power in literature through the lens of cultural studies. It examines how literature reflects, shapes, and sometimes challenges the power structures present in society. Popular culture, as a site where ideas, beliefs, and values circulate, often serves as a tool for both reinforcing and resisting dominant ideologies. By looking at the role of representation, the politics of identity, and the influence of media and consumer culture, this paper shows how literature can become a space for negotiation between authority and the public. The discussion draws on key ideas from cultural theorists such as Raymond Williams, Stuart Hall, Jean Baudrillard and Michel Foucault.en-USPopular culturepowerliteraturecultural studiesideologyrepresentationhegemonyBook chapter