Ayman Abbas, Abdul Tayyab Khan2026-08-242026978-93-6884-069-5http://136.232.12.194:4000/handle/123456789/2102Book Title: Shaping India’s Future: Start-ups, Sustainability & Strategic Transformation Book Author(s)/Editor(s): Dr. Abdul Tayyab Khan and Dr. Orooj SiddiquiArtificial Intelligence (AI) in public governance refers to the application of AI technologies and techniques to enhance various aspects of government operations, decision-making, and service delivery. It involves using machine learning, natural language processing, data analytics, and other AI methodologies to automate processes, analyse data, and improve efficiency, transparency, and accountability in the public sector.en-USSOCIAL SCIENCES::Business and economicsAugmented Reality (AR)AR MarketingBrand ExperienceConsumer EngagementExperiential MarketingBook chapter