Faiz Hashmi, Priyanka Bajpai2026-05-212026978-93-6884-627-7http://136.232.12.194:4000/handle/123456789/1838Title: The Multidisciplinary Pervasive Face of Business Management Authors: Dr. Rizwana Atiq, Dr. Firoz Husain, Dr. Priyanka BajpaiWith an emphasis on sustainability, this document describes Ventura Sales and Services Pvt. Ltd.'s (VSS) marketing strategies. Businesses today must implement sustainable practices to fulfil their corporate social responsibilities (CSR) and stay competitive, given the increased emphasis on environmental responsibility around the world. The goal of the suggested marketing techniques is to establish Ventura Sales and Services as a long-term leader in its sector. VSS can improve its brand image, draw in eco-aware customers, and boost customer loyalty by combining traditional and digital marketing, sustainability programs, and strategic alliances.en-USSustainabilityBrandingCustomer EngagementDigital MarketingInnovationCorporate Social Responsibility (CSR)Book chapter