Zeba Aqil, Anas Jameel2024-12-022023978-93-5857-554-5http://136.232.12.194:4000/handle/123456789/1085BOOK TITLE: CRUCIAL COMMUNICATION: Improving Conversations at Workplace BOOK EDITORS Dr. Divya Panjwani Dr. Fatima Sahrish Dr. Nazia AkhlaqThis chapter delves into the intricate realm of non-verbal communication and seeks to provide a comprehensive understanding of the challenges it poses in various interpersonal and professional contexts. Non-verbal cues, encompassing facial expressions, gestures, posture, and other forms of body language, play a pivotal role in shaping the dynamics of communication. However, misinterpretations and oversights in decoding these non-verbal signals often lead to communication breakdowns and hinder effective dialogue. The primary objective of this study is to identify and analyze common non- verbal challenges encountered in communication, both within traditional face-to-face interactions and within the evolving landscape of digital communication. Drawing from a synthesis of existing literature, the paper offers insights into the impact of cultural nuances, individual differences, and technological advancements on non-verbal communication. The study further explores practical strategies and interventions to mitigate non-verbal communication challenges in professional settings. Additionally, the chapter examines the potential of technology to either exacerbate or alleviate non-verbal communication challenges, especially in the context of virtual and remote work environments. Ultimately, the paper advocates for a holistic approach to communication skills development that acknowledges the multifaceted nature of non-verbal cues and their significant role in interpersonal and professional success.en-USNon-verbal communicationCommunication challengesInterpersonal dynamicsCultural nuancesCommunication skills developmentMITIGATING COMMUNICATION OBSTACLES PRESENTED BY NON-VERBAL FACTORSBook chapter