Mohammad Kaif, Shahab Ud Din2026-05-252026978-93-6884-533-1http://136.232.12.194:4000/handle/123456789/1867Title: Rebuilding the Future: Strategic Shifts in Market Trends Editors: Dr Orooj Siddiqui, Ms Anamta Alien-USMarket StrategyOnline RetailMarket Strategy and Branding in Online Retail: A Case Study of FlipkartBook chapter