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Introduction to Marketing: theory and practice

Palmer, Adrian

Introduction to Marketing: theory and practice [Text] Adrian Palmer - 2nd,3rd - New Delhi Oxford University Press 2007,2010 - xxiv, 645 p.; 25 cm.,2nd =551p; 24cm.

ISBN: 9780199577217 0.00

Subjects--Topical Terms:
Marketing Management.

Index Terms--Curriculum Objective:
Management2

Dewey Class. No.: 658.8 / PAL/I

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