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Marketing Management

Czinkota, Michael R.

Marketing Management [Text] Michael R. Czinkota and Masaaki Kotabe - 2nd - Australia Thomson 2007 - xxv, 598 p.; 26 cm.

ISBN: 9788131501177 0.00

Subjects--Topical Terms:
Marketing Management.

Index Terms--Curriculum Objective:
Management2

Dewey Class. No.: 658.8 / CZI/M

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