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Marketing Management: a customer-oriented approach

Clow, Kenneth E.

Marketing Management: a customer-oriented approach [Text] Kenneth E.Clow and Donald Baack - New Delhi SAGE Publications 2010 - xxviii, 537p. ;28cm

ISBN: 9781412963121 0.00

Subjects--Topical Terms:
Marketing Management.

Index Terms--Curriculum Objective:
Bioscience

Dewey Class. No.: 658.8 / CLO/M

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